> devs have an easier life using JS
I think that is willfully missing the point. Creative work, especially UI-centric product development, requires significant iteration. Layouts change frequently, entire view hierarchies can be re-worked, sizes are tweaked obsessively.
This isn't just about decreasing the burden of engineering (as if Obj-C/Swift/Java/etc. were so hard to master). This is about decreasing the time from concept (e.g. Photoshop mock) to implementation (interactive working app) so that iteration can happen quickly.
As much as I love the performance possible when coding directly against Native APIs, I also have direct experience using web views in native apps. The improvement in the design process around web views is worth investing in getting the performance as close as possible to native. This is multiplied when you consider the cross-platform benefits. However, the performance and UI experience of web views is not good enough.
I can't vouch for React Native giving the iterative benefits of pure web view development nor the performance benefits of pure native development. However, if it does strike a reasonable balance between them I can totally understand why people invest in it.