- I am used to the way the software feels (the way it hangs up or freezes... but at work I use Google Chrome because of the proxy and being used to it in that specific place it's firefox I can't stand... with the exception of the company issued laptop on which I installed firefox (no proxy)). Psychosomatic ? Very much, yes.
- free software
- I like the logo and the name (I am a minotaur and phoenix early adopter and moz before that)
- I think they are good people and were there when I (as a user) needed them. I know chrome or IE is there to suck out my soul and my data (yuck).