"DuckDuckGo is the search engine that doesn’t track you." so obviously this article has marketing lean. While private browsing is not actually private I feel going so far as to say it does not stop websites from collecting info on you is maybe a bit too far. The site can still collect information about you, yes. But unless you sign in while in private browsing or the site is using some sort of user-agent / IP tricker…
"I feel going so far as to say it does not stop websites from collecting info on you is maybe a bit too far." This is not a personal attack. Just have to address this. If you think that you cannot be identified because you use a "private" window in a browser when you were using a logged in browser 30 minutes before from the same IP with the same OS and the same screen size, with the same background apps making the sa…
That's not really possible for a webpage or mobile app to do (at least not on iOS, anything goes on Android I guess).