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Snap commits $2B over 5 years for Google Cloud infrastructure

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Re: Snap commits $2B over 5 years for Google Cloud infrastructure

#11
post #10

This makes no sense. One cannot spend $33M a month on Google Cloud. (Remember that it's half the price of AWS, and given a contract of that magnitude it's possible that they negotiated yet another half off). The amount of hardware and services one would get for that bill is insane. Snapchat doesn't need that much computing power and storage.

Maybe $400M/year unlocks Google customer support?

The support is ~ 10% of the bill, just like AWS.

Re: Snap commits $2B over 5 years for Google Cloud infrastructure

#12

This makes no sense. One cannot spend $33M a month on Google Cloud. (Remember that it's half the price of AWS, and given a contract of that magnitude it's possible that they negotiated yet another half off). The amount of hardware and services one would get for that bill is insane. Snapchat doesn't need that much computing power and storage.

I guess that speaks about the scale at which they are operating in Google Cloud. Diane Green mentioned in a recent conference that one of their healthcare customers collect about 2 PB / user. Lot of companies struggle with managing / extracting value from data. Thats where the bottle neck is usually. If they have capability to handle more data, overtime their services evolve to collect, store and process more data. Once Big Data became reality, many companies started collecting orders of magnitude more data. With Google Cloud its easy to handle petabytes of data. That enables large scale computing companies on Google Cloud. (Think of driverless cars / genomics / large scale machine learning / social networks / ... )

Re: Snap commits $2B over 5 years for Google Cloud infrastructure

#13

This makes no sense. One cannot spend $33M a month on Google Cloud. (Remember that it's half the price of AWS, and given a contract of that magnitude it's possible that they negotiated yet another half off). The amount of hardware and services one would get for that bill is insane. Snapchat doesn't need that much computing power and storage.

Maybe Snap is also including the engineering effort on its end required to maintain the Google stack in the $2B?

Re: Snap commits $2B over 5 years for Google Cloud infrastructure

#14
post #7

This makes no sense. One cannot spend $33M a month on Google Cloud. (Remember that it's half the price of AWS, and given a contract of that magnitude it's possible that they negotiated yet another half off). The amount of hardware and services one would get for that bill is insane. Snapchat doesn't need that much computing power and storage.

Yeah, that seems really high. $400m a year? They're 10% of Google's yearly cloud revenue on their own? That said it's definitely what the s-1 filing claims: "Any transition of the cloud services currently provided by Google Cloud to another cloud provider would be difficult to implement and will cause us to incur significant time and expense. We have committed to spend $2 billion with Google Cloud over the next five…

Where do you get that 10% from?

From the article...

"Google doesn’t break out revenues from its cloud infrastructure, choosing to lump it in with other non-advertising businesses like hardware and Google Play sales. But that segment totaled $3.4 billion in sales in the most recent quarter."

Assuming that all $3.4 billion is for cloud revenue last quarter, that is still less than 10% for last quarter ($400m/4 = $100m).

Re: Snap commits $2B over 5 years for Google Cloud infrastructure

#15

So they hit $400m of revenue in 2016 and have committed to spend at least that much on infrastructure each year for the next 5 years? After all the costs for staffing and everything else they better I hope they achieve amazing growth if they ever intend to profit.

I would invest in Snapchat at any valuation that is below Facebook's. Sounds crazy but the first time I opened the app (on a friend's phone) and it landed me on a camera screen (almost forcing to contribute content to use the product) I felt like the guys were going to win whatever space they were in.

Re: Snap commits $2B over 5 years for Google Cloud infrastructure

#16

This makes no sense. One cannot spend $33M a month on Google Cloud. (Remember that it's half the price of AWS, and given a contract of that magnitude it's possible that they negotiated yet another half off). The amount of hardware and services one would get for that bill is insane. Snapchat doesn't need that much computing power and storage.

As someone who works for a billion dollar tech company moving to aws, I totally believe that level of spending.

Re: Snap commits $2B over 5 years for Google Cloud infrastructure

#17

This makes no sense. One cannot spend $33M a month on Google Cloud. (Remember that it's half the price of AWS, and given a contract of that magnitude it's possible that they negotiated yet another half off). The amount of hardware and services one would get for that bill is insane. Snapchat doesn't need that much computing power and storage.

At one time, snap was heavily appengine, which is of course a higher priced offering than bare instances.

Re: Snap commits $2B over 5 years for Google Cloud infrastructure

#18
post #10

This makes no sense. One cannot spend $33M a month on Google Cloud. (Remember that it's half the price of AWS, and given a contract of that magnitude it's possible that they negotiated yet another half off). The amount of hardware and services one would get for that bill is insane. Snapchat doesn't need that much computing power and storage.

Maybe $400M/year unlocks Google customer support?

Its the support level where APIs you use are no longer randomly deprecated

Re: Snap commits $2B over 5 years for Google Cloud infrastructure

#19

This makes no sense. One cannot spend $33M a month on Google Cloud. (Remember that it's half the price of AWS, and given a contract of that magnitude it's possible that they negotiated yet another half off). The amount of hardware and services one would get for that bill is insane. Snapchat doesn't need that much computing power and storage.

I'm not so sure. $33M would buy 412PB of egress alone. At 160M daily active users, that's roughly 2GB per user. In just bandwidth. That's high, and they've probably negotiated some deals to lower their bills, but also consider instances, storage (photos and videos), 10% of their bill is easily support...

$33M a month is the right magnitude. The more I think about it, the more I wonder if it's actually way too low, and they're getting really deep discounts.

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