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Snap Inc. S-1

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Re: Snap Inc. S-1

#221

"We have committed to spend $2 billion with Google Cloud over the next five years and have built our software and computer systems to use computing, storage capabilities, bandwidth, and other services provided by Google, some of which do not have an alternative in the market." There's some numbers for you that Google wouldn't have provided (as far as I have seen).

I remember seeing the CTO or VP of Eng @ Snap was the Director of Eng on Google Cloud Compute. It seems to not be a coincidence.

Re: Snap Inc. S-1

#222

"We have committed to spend $2 billion with Google Cloud over the next five years and have built our software and computer systems to use computing, storage capabilities, bandwidth, and other services provided by Google, some of which do not have an alternative in the market." There's some numbers for you that Google wouldn't have provided (as far as I have seen).

I remember seeing the CTO or VP of Eng @ Snap was the Director of Eng on Google Cloud Compute. It seems to not be a coincidence.

You're thinking of Peter Magnussen but he left for Oracle shortly thereafter:

https://techcrunch.com/2014/07/31/snapchat-vp-of-engineering...

Re: Snap Inc. S-1

#223
post #195

Earlier quoted context omitted.

What I'd like to see - is the employee breakdown. How many are working on the acutal product/engineering? I work for a startup (that was bootstrapped I believe) and our sales team is almost half the company (we are just under 100 people right now). Point being, at Snap's scale - I have a feeling they'll have a lot of Business Development Reps trying to bring in contracts for adverts.

Yeah, thats what Im interested in too. have to assume there is a significant sales force, especially with their expected sales growth

Since both of you assume that, we'll assume it's true for the moment. In that case, in order to scale their sales, they have to do it by an industry benchmark unless proven otherwise. The industry benchmark is about linear scaling of a sales force.

Actually, a more accurate calculation is much more complex. It's also almost impossible to figure out accurately unless they release certain data - which I guess they won't do.

Good luck with that!

Re: Snap Inc. S-1

#224
post #216
post #193

Earlier quoted context omitted.

For comparison, Facebook had 3500 employees at the time of their IPO, and it's "just a website." Snapchat is many products: video ad platform, augmented reality selfie app, broadcast platform via sunglasses, photo uploading app, and messaging app.

do we really want to get into this discussion? whatsapp had what Facebook had ÷ 100.

According to the Forbes story [1][2] on WhatsApp's beginnings, the founders didn't focus on marketing. The app's features alone sold it plenty -- and the fact that the app was sold for real money helped them pay the bills. Furthermore, they intentionally limited the product's early memberbase to avoid scaling too fast for their resources. In other words, if the story is to be believed, they ran a pretty tight shop.

I'd imagine that someone like Facebook, Twitter, Snapchat, etc, who makes the product at available $0 and has to devise a monetization scheme later will need to employ a fair amount of "soft skills" staff who can forge relationships with, say, advertisers, and gobs of staff to work on features, stability, capacity to achieve a point where their platforms attract and retain eyeballs. These are the sort of companies where an injection of VC money to rapidly scale is beneficial such that the product can achieve monetizable critical mass, to fill out the part between "2. ???" and "3. PROFIT!"

[1] http://www.forbes.com/sites/parmyolson/2014/02/19/exclusive-...

[2] without paywall: https://www.quora.com/How-was-WhatsApp-built

Re: Snap Inc. S-1

#225

My takeaway was that Snap has 1,859 employees... huh? Why does a company with a single product, which is a mobile app (so what is that these days, three platforms?) need almost two thousand employees - am I missing something? No wonder they lost $514mil in 2016, that's an absurd amount of overhead for a company with a single, not very cumbersome product.

[deleted]

Re: Snap Inc. S-1

#226

My takeaway was that Snap has 1,859 employees... huh? Why does a company with a single product, which is a mobile app (so what is that these days, three platforms?) need almost two thousand employees - am I missing something? No wonder they lost $514mil in 2016, that's an absurd amount of overhead for a company with a single, not very cumbersome product.

This is also my gripe with Twitter. I just don't understand the necessity of having so many employees as software businesses allow you to build tools to reduce the number of employees you need in a way other businesses can't. I know it's a very poor parallel, but WhatsApp's sub 50 employee group around the time of acquisition was just so impressive in comparison with the size of some of these businesses. It was just…

via Linkedin...

Sales Managers, Sales Directors, Senior Sales Mobile Specialist, Sales Finance Manager, Senior Sales Manager, Sales Operations Manager EMEA, Agency Sales UK, Sales Manager Continental Europe etc etc

Account Managers, Account Directors, Agency Account Manager etc etc

I've never spoken to anyone at Facebook on a phone - but have spent a substantial amount of cash on the platform. On Twitter when we setup - there was onboarding, performance checkins etc - the biggest difference though we couldn't get an ROI from the platform (This was 2 years ago though so things may of changed?).

Re: Snap Inc. S-1

#227
post #51
post #40

Earlier quoted context omitted.

Johnny Depp spends "Over $150,000/month on full-time security for his children" according to current revelations. So $900K/year for someone who's not very famous isn't unreasonable I suppose.

Johnny Depp is also in a huge financial hole for irresponsible spending... Not a comparison.

It's easy to work out the cost of full time security. Lets say you need 2 people on rotation, they do 12 hours per day each (doable because they get to relax while client is at home etc.) then multiply by a reasonable salary for skilled labor like 70k then you get to 140k per year per person easily.

Re: Snap Inc. S-1

#228

Earlier quoted context omitted.

They just built a hardware product.

Being generous, 5 employees for hw + 5 for manufacturing should be more than sufficient for a pair of sunglasses that takes 10 second videos.

That is not how hardware works.

At least 2 EEs, another couple EE techs to fix prototype up boards that come in and prepare development boards for the software work.

You will have a couple people doing just regulatory work. Sign off on BT, USB, batteries, etc.

At least 1 ME, at least 1 industrial designer as well. 1 person in charge of optics.

1 software person to do board bring up, another person who specializes in Bluetooth because Bluetooth is a nightmare and you will have to work around different bugs on iOS and Android. Finally someone to do the actual firmware. You may get away with just 2 people, or you may need more, depending.

Someone had to design the box they come in.

The vending machines likely had a team behind them as well.

Then there is the marketing of the product, the glasses went viral fast, there was a team of people responsible for that.

And once all that is done, now you need a manufacturing team.

If the team was incredibly agile and efficient, maybe 20 people at the bare minimum.

Re: Snap Inc. S-1

#229
post #201

Executive Compensation Name and Principal Position Year Salary Bonus(1) Stock Awards(2) All Other Total Evan Spiegel 2016 $ 503,205 $ 1,000,000 $ — $ 901,635 $ 2,404,840 2015 363,715 1,000,000 — 344,756 1,708,471 Imran Khan 2016 241,539 5,239,460 — 14,658 5,495,657 2015 230,000 — 145,292,145 348 145,522,493 Timothy Sehn(6) 2016 400,152 1,000,000 40,000,020 8,348 41,408,520

Looks like it is time for University of Waterloo to hit Timothy Sehn up for a donation.

Yea, is that $40,000,000 in stock for 1 year of work?

Re: Snap Inc. S-1

#230
post #138

Earlier quoted context omitted.

They are hardly limited by that. There were over 1 billion active iOS devices globally according Apple Q1 2016 report [1]. Android has even more. [1] http://www.theverge.com/2016/1/26/10828134/apple-earnings-re...

Just a few ideas: on iOS, the app requires at least iOS8. I dare bet more than half of those active devices won't be running at least iOS8. Second, you also won't convert 50% of those iOS users to use one app. Just not going to happen. Do you honestly see Snapchat growing to 300 or 500 million DAU?

> you also won't convert 50% of those iOS users

There's more than 1.5 billion Android phones. You don't need 50% of iOS to get to 500M DAU...

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