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Snapchat reportedly hit 160M daily users and $400M revenue in 2016

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Re: Snapchat reportedly hit 160M daily users and $400M revenue in 2016

#3
As someone who never really "got" Snapchat, I found this interesting:

>Snapchat has done an impressive job soaking up attention by covering three different use cases with a single app: private messaging, social media Stories broadcasting, and professional Discover content. These work together to give people something to do even if their friends don’t post interesting stories, they’re waiting for people to reply, or they don’t resonate with the featured publishers.

Re: Snapchat reportedly hit 160M daily users and $400M revenue in 2016

#5
post #4

20% per year is not impressing to be honest. Don't get me wrong, I admire them as a company, but the grow rate is too slow, to compete with top social platforms.

Better a company that generates revenue than one that uses all it's money on growth and has billions $ negative. I hate this idea of a growth rate being "too slow", all it does is encourage monopolisation which is bad for people. Edit: spelling

Re: Snapchat reportedly hit 160M daily users and $400M revenue in 2016

#7
post #5
post #4

20% per year is not impressing to be honest. Don't get me wrong, I admire them as a company, but the grow rate is too slow, to compete with top social platforms.

Better a company that generates revenue than one that uses all it's money on growth and has billions $ negative. I hate this idea of a growth rate being "too slow", all it does is encourage monopolisation which is bad for people. Edit: spelling

I'd honestly be curious to why this comment is being downvoted so much, as I've often found myself agreeing with this refrain.

To pre-answer the common rebuttal I get, that VCs are taking moonshots at the chance of a VERY HIGH return; I'd ask why not look at VC investments in the sense of a more traditional portfolio, where you'd have your growth stocks, your value stocks, etc. If I could find a vehicle that reliably gave 20% YOY I'd throw fistfulls of money at it.

So can someone enlighten me as to why this isn't a viable way of looking at VC investment?

Re: Snapchat reportedly hit 160M daily users and $400M revenue in 2016

#8
post #3

As someone who never really "got" Snapchat, I found this interesting: >Snapchat has done an impressive job soaking up attention by covering three different use cases with a single app: private messaging, social media Stories broadcasting, and professional Discover content. These work together to give people something to do even if their friends don’t post interesting stories, they’re waiting for people to reply, or t…

Most people between the ages of 10-30 have been conditioned to pull out their phone during the slightest feeling of boredom, awkwardness, loneliness, or of course notification noise / buzz. It then becomes a question of which App gets opened first which usually is decided by the amount of 'reward' generated by the action.

I can only speak to my demo, but the order is usually:

Tier 1:

* Text messaging

* Snapchat

Tier 1.5:

* Tinder

* Mobile games (only applies to a subset of users 'gamers')

Tier 2:

* Facebook

* Instagram

Tier 3:

* Browser

* Mobile games (most people)

* Other

You'll notice personal communications falls above content sharing. Snapchat is a definitive type of personal communication and is pretty firmly planted (IMO).

Re: Snapchat reportedly hit 160M daily users and $400M revenue in 2016

#9
post #3

As someone who never really "got" Snapchat, I found this interesting: >Snapchat has done an impressive job soaking up attention by covering three different use cases with a single app: private messaging, social media Stories broadcasting, and professional Discover content. These work together to give people something to do even if their friends don’t post interesting stories, they’re waiting for people to reply, or t…

Most people between the ages of 10-30 have been conditioned to pull out their phone during the slightest feeling of boredom, awkwardness, loneliness, or of course notification noise / buzz. It then becomes a question of which App gets opened first which usually is decided by the amount of 'reward' generated by the action. I can only speak to my demo, but the order is usually: Tier 1: * Text messaging * Snapchat Tier…

I'd put Imgur and Reddit in tier 1

Re: Snapchat reportedly hit 160M daily users and $400M revenue in 2016

#10
post #3

As someone who never really "got" Snapchat, I found this interesting: >Snapchat has done an impressive job soaking up attention by covering three different use cases with a single app: private messaging, social media Stories broadcasting, and professional Discover content. These work together to give people something to do even if their friends don’t post interesting stories, they’re waiting for people to reply, or t…

Most people between the ages of 10-30 have been conditioned to pull out their phone during the slightest feeling of boredom, awkwardness, loneliness, or of course notification noise / buzz. It then becomes a question of which App gets opened first which usually is decided by the amount of 'reward' generated by the action. I can only speak to my demo, but the order is usually: Tier 1: * Text messaging * Snapchat Tier…

If I pull out my phone I go right to HN, or the current book I'm reading. I'm definitely old now...
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