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Earlier quoted context omitted.
We're not reverse engineering Google's ranking algorithm, so no. : ) Good luck to anyone trying to do that! (I'd recommend against it) Yes, you're allowed to make changes to your pages.
Thanks! Though my (dated?) concern is probably not all that common, you could think of adding something like "Split-testing to improve SEO is a perfectly legitimate marketing technique" in your FAQ/technical copy.
Co-founder/CTO here. Please share any SEO questions!
How does this compare with the other offerings in the space?
Congrats on the launch. How do you check the effectiness of a SEO change? You check for Google rankings or traffic?
We look at Clicks, Rankings and Impressions. We use Google Analytics, Webmaster Tools, and another third party data source. More clicks is obviously the ultimate goal, but sometimes we also have significant experiments where rankings or impressions going up are the key metric
Co-founder/CTO here. Please share any SEO questions!
Does it work with French websites ?
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Oh, I misunderstood. Good question. A lot of people have suggested this. The main reason we've avoided it is complexity, but it's something we might revisit. I'd also be concerned about customers not having an easy way to understand our pricing.
>> "I'd also be concerned about customers not having an easy way to understand our pricing." That would likely to be best expressed relative to major PPC players like Google. For example, "clicks are 20% cheaper than Google for the same keywords." Anyway, just nitpicking, awesome solution to a big problem. Good luck!
However, I think a critical aspect of SEO is thinking about an entire site holistically. Not only because certain signals are site-wide, but because a key aspect of SEO is deciding what pages of your website are "good" for SEO and which ones aren't, and then focusing on making the "good" pages better and not worrying about the "bad" pages. Good and bad in quotes because it is often quite a bit of an art and not a science.
How does RankScience play into this? You've nailed the on-page stuff but is there any world in which RankScience is able to talk about a site holistically and recommend which types of pages and content seem to be working most effectively (and maybe even suggesting pages that could be removed/de-indexed)? Or do you leave that to SEO consultants and you just nail the hell out of the on-page stuff.
1: https://www.thumbtack.com/engineering/seo-tip-titles-matter-...
As somebody who wrote an article about A/B testing title tags in 2011 before it was cool [1], this is an awesome idea. I've talked about SEO with many companies and coming up with the proper title tags and meta descriptions alone is often worth so much traffic for such little effort (once you get past the upfront cost of running the tests). However, I think a critical aspect of SEO is thinking about an entire site ho…
> How does RankScience play into this?
That's a really great point. Right now, our software either focuses on only pages which are good for SEO, or it runs less frequent experiments on the "bad" pages. We've had a few success stories of turning "bad" pages into good ones and having them become big revenue generators for our customers, but that's not common as I'm sure you can imagine.