31–40 of 88 posts
Hey guys! Congratulations on the launch! Very exciting! We've been seeing some great results with SEO testing, and have recently had our biggest test result (in terms of revenue impact). Looking forward to hearing more of what you guys are up to. :) I think the fact that DistilledODN, RankScience, Etsy, and Pinterest have all published SEO split-test results recently demonstrates the importance of this type of data-d…
How does your pricing work?
Congrats on the launch. How do you check the effectiness of a SEO change? You check for Google rankings or traffic?
More clicks is obviously the ultimate goal, but sometimes we also have significant experiments where rankings or impressions going up are the key metric
A few questions about your product (I run SEO and digital marketing at LendUp - YCW12). This is very, very cool. * What types of optimizations does it do/do you test? * I assume tests take a while to run, waiting for Google to re-index etc. Do you essentially monitor rank changes, assume that Google has re-indexed at that point, and use that as the data to optimize on? Or do you have some smart way to monitor for whe…
We test everything on-page. This usually includes CTR stuff, like titles and meta descriptions and paragraph text that Google extracts for the meta descript, headers, images, calls to action, even conversion rates.
Correct, we continually iterate based on feedback like rankings and clicks, and we're working on smarter ways to monitor Google's crawler too!
Users are as hands-on or hands-off as they'd like. We usually own the experiments, but some of our customers design their own too.
The number of tests depends on the number of pages and your traffic. Our largest customers have full factorial experiments with thousands of concurrent split tests every day.
2 SEO questions:
1) a CDN means "thousands of websites on one IP address". Google doesn't like it UNTIL it knows, the IP belongs to a well-known CDN like cloundfront/cloudflare etc. Please comment?
2) An A/B test might look like "cloaking" to googles. How exactly do you run it? I assume, not in parallel, but "variation A then variation B" - correct? If yes, does it mean I have to leave the website UNTOUCHED for 21 days so the test results are not distorted by my other activities? (adding new content, internal links etc)
RankScience automates split-testing for SEO to grow organic search traffic for businesses. 80% of clicks from Google go to organic results and yet most companies don't know how to improve their SEO, or can't effectively measure their efforts to do so. Because of the scale of SEO and the constant change of both Google's ranking algorithm and your competitors' SEO campaigns, the only way to succeed in the long-run is w…
Does it integrate with web master tools and google analytics?
Does it help identify page populations that are stable and similar enough to be compared?
How are the different test versions sent to you guys?
Can we use our own CDN on top of your CDN?
What about dynamic pages that change over time?
How big of a sample size is needed to get statistically significant results?
Guys, The idea looks great. Congrats on the launch. 2 SEO questions: 1) a CDN means "thousands of websites on one IP address". Google doesn't like it UNTIL it knows, the IP belongs to a well-known CDN like cloundfront/cloudflare etc. Please comment? 2) An A/B test might look like "cloaking" to googles. How exactly do you run it? I assume, not in parallel, but "variation A then variation B" - correct? If yes, does it…
1) We actually work with CloudFlare/CloudFront etc if companies are already using them. In that case, we sit in between CloudFlare and your origin webserver. But if you don't already have a CDN in front of your website, our SEO CDN goes in front of your origin webserver, and we use AWS so as far as Google is concerned it looks like AWS. We also use different IPs for every customer.
2) We don't do cloaking - we're essentially testing somewhat small tweaks across groups of similar pages, and seeing if they have any impact on clicks or rankings. It is preferred if the pages remain largely the same, but they don't have to be totally untouched.
RankScience automates split-testing for SEO to grow organic search traffic for businesses. 80% of clicks from Google go to organic results and yet most companies don't know how to improve their SEO, or can't effectively measure their efforts to do so. Because of the scale of SEO and the constant change of both Google's ranking algorithm and your competitors' SEO campaigns, the only way to succeed in the long-run is w…
Can you explain a bit more about the technical details of what the platform can do? Does it integrate with web master tools and google analytics? Does it help identify page populations that are stable and similar enough to be compared? How are the different test versions sent to you guys? Can we use our own CDN on top of your CDN? What about dynamic pages that change over time? How big of a sample size is needed to g…
> Does it integrate with web master tools and google analytics?
Yep!
> Does it help identify page populations that are stable and similar enough to be compared?
Yep!
> How are the different test versions sent to you guys?
For the most part, we own the design of treatments. Some of our customers have their own experiments, but that's a small minority of our customers. Happy to talk more in depth about this if you're interested! dillon@rankscience.com
> Can we use our own CDN on top of your CDN?
Yes, we encourage this too!
> What about dynamic pages that change over time?
We address this on a case-by-case basis, but our software is designed to be as un-invasive as possible in use cases that we do not expect.
> How big of a sample size is needed to get statistically significant results?
We have to consider several variables here. Sample size is a function of Google's crawl rate on your site, the number of pages you have, and the amount of traffic you receive.
Earlier quoted context omitted.
Oh, I misunderstood. Good question. A lot of people have suggested this. The main reason we've avoided it is complexity, but it's something we might revisit. I'd also be concerned about customers not having an easy way to understand our pricing.
>> "I'd also be concerned about customers not having an easy way to understand our pricing." That would likely to be best expressed relative to major PPC players like Google. For example, "clicks are 20% cheaper than Google for the same keywords." Anyway, just nitpicking, awesome solution to a big problem. Good luck!