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Notable the article is from Canada. Here in Canada virtually all retailers have been using chip+pin for a good number of years now. The same in the UK, where they have been using it for over 10 years. Retailers have to use chip+pin to avoid fraud liability. In the USA, however, a lot of retailers were still using signatures up until a year or two. It seems to be only in the last year that retailers are starting to mo…
They are not moving to chip and pin, but chip and signature: very different. Now, the internet being a bigger share of retail every year, chip and pin is not an improvement: what we need is 2FA across the board. You have my CC number? Great. Without my 2FA secret, you won't be able to charge me anyway. This 2FA beats a pin, and would make payment fraud so much smaller, it'd become a minor thing, but good luck finding…
Mine only does it when the transaction is large, or unusual. I get a call asking me to confirm the transaction. Maybe they ask some other information, I can't remember.