Earlier quoted context omitted.
I don't think you realize how the enterprise ecosystem works. There are legacy Cobol systems scattered all around the place. Corporations stick with their platforms for decades. This isn't the web development front where we change platform every couple of years. In corporations change is slow because there are significant sums of money invested in people and procedures. You just don't change that for the next flashy…
So Oracle's future is based on those large enterprises, while the more nimble, those that will be large enterprises down the road, steer away from Oracle? Maybe Oracle realised that they won't be winning the smaller one's over and now decided to squeeze the larger ones even more.
This particular price change is all about customers moving away from old RISC systems and IBM and towards x86. Amazon dramatically overprices Intel cores, so Oracle wants to capture that value. Cheap licensing for x86 is subsidy for AWS and Azure. They are spiking the pricing to push you into Oracle/Sun hardware or the Oracle cloud offerings. "Hardware and Software Engineered together" isn't limited to technology engineering!