And of course the most important data he left out: did she actually click through and buy the baby?
A FB ad targeted at one person (my wife)
41–45 of 45 posts
Re: A FB ad targeted at one person (my wife)
#42Earlier quoted context omitted.
That's called retargeting. Not sure if the Facebook Ads platform offers any kind of retargeting options (besides targeting based on Liking something), but many ad networks do. For instance, I spent some time looking at Photoshop on Adobe's site. Ever since, I've seen a ton of ads for Photoshop. It's a really effective tactic, since you've already prequalified the user's interest from an earlier online action.
The way it works is that the ad network puts a pixel on the photoshop page. When your browser sees that pixel you get cookied by the ad network. Then when you see an ad placement from that ad network then you'll maybe see campaigns targeted to the BT profile. With ad network pixels it is hard to get reach. This is were companies like BlueKai fit in. They make a deal with Adobe and lots of others to put their pixel/JS…
Do you know if Google does this with products other than AdSense?
I guess for search ads a user's intent is more explicit, but it's probably still a useful signal.
Analytics in particular seems like it could provide a lot of data to them. I hope they're not doing that.
Re: A FB ad targeted at one person (my wife)
#43the reason facebook CTR is so low is because people go on facebook to use facebook. They aren't in a buying/browsing mood, so they tend to tune out the ads.
That, and, very frequently when I'm looking to purchase something, I go to google, do a search find a vendor on the advertisements and go purchase from them. I suspect there is a not insubstantial part of the Google Community that uses their advertisements as a form of Yellow Pages. On my iPhone, I use searching in Google Maps all the time as though it were the Yellow Pager.
Re: A FB ad targeted at one person (my wife)
#44With people using ads to target potential employers, surprising loved ones...
Is there a ad potential for User->Business targeting, User->User targeting complementing the current Business->user targeting?
Re: A FB ad targeted at one person (my wife)
#45Earlier quoted context omitted.
The way it works is that the ad network puts a pixel on the photoshop page. When your browser sees that pixel you get cookied by the ad network. Then when you see an ad placement from that ad network then you'll maybe see campaigns targeted to the BT profile. With ad network pixels it is hard to get reach. This is were companies like BlueKai fit in. They make a deal with Adobe and lots of others to put their pixel/JS…
Do you know if Google does this with products other than AdSense? I guess for search ads a user's intent is more explicit, but it's probably still a useful signal. Analytics in particular seems like it could provide a lot of data to them. I hope they're not doing that.
I don't believe that they are doing this but I am not sure. They certainly have the reach to dominate the space if they switched it on.