Editorializing: Paid clicks on Google properties +43% - "yaaay we're driving more paid search!" Cost-per-click on Google properties -16% - "ouch our advertisers are seeing less value on these add'l clicks!" To me the second part of this is going to be most interesting to watch - if the clicks they are onboarding are lower quality, this is going to be a net negative.
It doesn't work like that. Lower CPC does not mean lower value. It just means Google pushing into new eco-systems where CPCs are different from desktop search (e.g. mobile, YT, new publishers/partners) and it may take some time to reach equilibrium among the various actors depending on the ROI of the medium for the respective actors.
Alphabet Announces Fourth Quarter and Fiscal Year 2016 Results
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Re: Alphabet Announces Fourth Quarter and Fiscal Year 2016 Results
#72Earlier quoted context omitted.
How can it be a net negative? Net change in value = 1.43 * 0.84 = +20%
I think his point was that if CPC decreases monotonically forever, then eventually revenue will have to suffer regardless of volume growth. As others have mentioned, this doesn't take into account the mix of new ecosystems, though it's noteworthy that Google doesn't break down CPC by segment so we could see trends for desktop/mobile/YouTube/etc/
Re: Alphabet Announces Fourth Quarter and Fiscal Year 2016 Results
#73Are we not going to talk about the fact that they are on abc.xyz? I think it's hilarious.
It's fun to have your own extension, isn't it? then you can host http://hooli.xyz as well, which is good fun too (It's the parody website of the equivalent of Google in the TV show "Silicon Valley", which in itself is a good amount of self-irony).
http://www.cnbc.com/2015/08/10/googles-abcxyz-just-put-this-...
Re: Alphabet Announces Fourth Quarter and Fiscal Year 2016 Results
#74Interesting the effective tax rate went from 5% last year to 22% this year. What would cause that?
Re: Alphabet Announces Fourth Quarter and Fiscal Year 2016 Results
#75Earlier quoted context omitted.
They did increase headcount by more than 10k (from ~62k to ~72k). Headcount tends to produce more revenue eventually, but there's a lag. Staffing up by that much indicates that they're predicting significant growth.
(I'm an employee, with clear biases) Precisely this. Large scale infrastructure growth also costs quite a bit, especially when you pay for your own network and other works in progress https://cloud.google.com/about/locations/
Re: Alphabet Announces Fourth Quarter and Fiscal Year 2016 Results
#76Earlier quoted context omitted.
I guess you missed the news: https://arstechnica.com/information-technology/2016/10/googl...
I didn't miss it. But it doesn't provide any financial info. And quotes like "Larry Page got tired of it" which were floating around the time that article came out, weren't really helpful. What I want to understand, is Google Fiber profitable or not? Just being "tired" because it grows slower than they expected, isn't a good reason to gut it.
Why is it not a good reason? Even if Google Fiber is profitable, it can still be a bad idea after you consider opportunity cost.
Re: Alphabet Announces Fourth Quarter and Fiscal Year 2016 Results
#77Earlier quoted context omitted.
I didn't miss it. But it doesn't provide any financial info. And quotes like "Larry Page got tired of it" which were floating around the time that article came out, weren't really helpful. What I want to understand, is Google Fiber profitable or not? Just being "tired" because it grows slower than they expected, isn't a good reason to gut it.
> What I want to understand, is Google Fiber profitable or not? Just being "tired" because it grows slower than they expected, isn't a good reason to gut it. Why is it not a good reason? Even if Google Fiber is profitable, it can still be a bad idea after you consider opportunity cost.
Re: Alphabet Announces Fourth Quarter and Fiscal Year 2016 Results
#78Are we not going to talk about the fact that they are on abc.xyz? I think it's hilarious.
Re: Alphabet Announces Fourth Quarter and Fiscal Year 2016 Results
#79Revenue is up 22% but EPS is up only 7%. I would normally expect Google's EPS growth to be higher than revenue growth. Where are they spending all that extra income?
Taxes.
Re: Alphabet Announces Fourth Quarter and Fiscal Year 2016 Results
#80Earlier quoted context omitted.
On electricity to train all those deep neural networks.
Their DeepMind AI has actually decreased their energy consumption at their data centers. http://www.techrepublic.com/article/google-uses-deepmind-ai-...