A FB ad targeted at one person (my wife)
gabrielweinberg.com
A FB ad targeted at one person (my wife)
1–10 of 45 posts
Re: A FB ad targeted at one person (my wife)
#2I read that as "FBI" and thought it was pretty creepy.
Even having read it as "FB" it's still pretty creepy.
Re: A FB ad targeted at one person (my wife)
#3That's why you don't put in so much personal information.
The oddest, though, is when looking at a site that has nothing to do with IT, there are contextual ads for IT stuff below.
Re: A FB ad targeted at one person (my wife)
#4I wonder how much he ended up paying total. I may have to try this for an upcoming anniversary but i'll probably have to point it out like he did.
Re: A FB ad targeted at one person (my wife)
#5I guess I'm just a cynic but my take away from this was "regular users of Facebook get so good at ignoring ads that you can literally put pictures of their own children in an ad and they'll still take forever to notice"
Re: A FB ad targeted at one person (my wife)
#6the reason facebook CTR is so low is because people go on facebook to use facebook. They aren't in a buying/browsing mood, so they tend to tune out the ads.
Re: A FB ad targeted at one person (my wife)
#7I read that as "FBI" and thought it was pretty creepy. Even having read it as "FB" it's still pretty creepy.
Or even FSB.
Re: A FB ad targeted at one person (my wife)
#8That's why you don't put in so much personal information. The oddest, though, is when looking at a site that has nothing to do with IT, there are contextual ads for IT stuff below.
I think the point is that it doesn't take a lot of personal information to target an ad very specifically. But even when that happens, banner blindness trumps ad targeting. Banner blindness is very powerful indeed if a mother will ignore a photo of her own child.
Re: A FB ad targeted at one person (my wife)
#9I guess I'm just a cynic but my take away from this was "regular users of Facebook get so good at ignoring ads that you can literally put pictures of their own children in an ad and they'll still take forever to notice"
One issue with this may be that for awhile FB let you use create ads that would pull from a user's and their friends' profile pictures. This led to some pretty amusing ads for dating services with people's signifcant other being protrayed as looking for love. Not sure if FB still lets advertisers do this, but it may signifcantly contribute to ad blindess for ads like this.
Re: A FB ad targeted at one person (my wife)
#10the reason facebook CTR is so low is because people go on facebook to use facebook. They aren't in a buying/browsing mood, so they tend to tune out the ads.
I definitely think thats part of the picture, but I feel presentation is part of it too. Google has spent a TON of time testing their ad formats to get the right measure CTR without annoyance. I don't get the feeling FB has invested as much time in their format, and that they have a lot of options on improving ad performance while still not MySpacing themselves.