Common business card mistakes
onesock.net
Common business card mistakes
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Re: Common business card mistakes
#2The only purpose of a business card isn't to get scanned into a system and stored away in a CRM. Another purpose of a business card is to extend the brief encounter that started the process. A catchy and well designed business card should jump out and be remembered so when the recipient is going through the people he recently met, that card serves as a reminder and hopefully elevates your name above the others.
Re: Common business card mistakes
#3The only purpose of a business card isn't to get scanned into a system and stored away in a CRM. Another purpose of a business card is to extend the brief encounter that started the process. A catchy and well designed business card should jump out and be remembered so when the recipient is going through the people he recently met, that card serves as a reminder and hopefully elevates your name above the others.
They're also good for writing notes for people, such as a web site to visit or a map or some book title or whatever. And now the recipient has something with your name on it so they can recall where they got some useful info.
I always make sure my cards have plenty of white space and no gloss to impede writing.
Re: Common business card mistakes
#4If you want people to be able to electronically import your data, why not stick an artful qrcode on your card?
Re: Common business card mistakes
#5Not everyone scans cards. Most of these are only issues for people like that author that scan business cards and then destroy them.
That said, it's important to have a blank back you can write on if you need to.
Re: Common business card mistakes
#6Not everyone scans cards. Most of these are only issues for people like that author that scan business cards and then destroy them. That said, it's important to have a blank back you can write on if you need to.
More people scan cards than write on the back of them, but then, maybe I'm just saying that because there are ASCII charts on the backs of our cards.
Re: Common business card mistakes
#7If you are getting so many business cards that you can't take 5 minutes to type in my address into your precious CRM system, perhaps the connection isn't as strong as I thought it was when I handed you my info.
My business card is not an invitation to spam me.
Re: Common business card mistakes
#8The only purpose of a business card isn't to get scanned into a system and stored away in a CRM. Another purpose of a business card is to extend the brief encounter that started the process. A catchy and well designed business card should jump out and be remembered so when the recipient is going through the people he recently met, that card serves as a reminder and hopefully elevates your name above the others.
They're also good for writing notes for people, such as a web site to visit or a map or some book title or whatever. And now the recipient has something with your name on it so they can recall where they got some useful info. I always make sure my cards have plenty of white space and no gloss to impede writing.
These reasons seem more than a little bit outdated in the modern age of ubiquitous cell phones, blackberries, and smart phones.
Re: Common business card mistakes
#9"... Because we (people I met) don’t have standards and simple process for exchanging information electronically, business cards are still critically important. ..."
Today most people I know their twitter address is sufficient. As for business cards, I've never worked in a situation where I've needed or been given them. I do however give away half size Moo cards ~ http://www.flickr.com/photos/bootload/sets/72157616147825654... Each card has a unique photo & I get people to choose some they like.
Makes for a good conversation point as @brolewis mentions.
Re: Common business card mistakes
#10Earlier quoted context omitted.
They're also good for writing notes for people, such as a web site to visit or a map or some book title or whatever. And now the recipient has something with your name on it so they can recall where they got some useful info. I always make sure my cards have plenty of white space and no gloss to impede writing.
These reasons seem more than a little bit outdated in the modern age of ubiquitous cell phones, blackberries, and smart phones.
I and probably most people I deal with have smart phones, etc., and yet I still find a need to be jotting down something quick.
And the situation is quite different when I am looking to do business with a non-tech person. Things are not always so ubiquitous in different groups of people, "modern age" not withstanding.
And even if you could get the same results using a device, there are business/social reasons to hand someone a note written on your business card.
Some inefficiencies have value. Don't be blind to them.