Live data from Hacker News

The Secret Agenda of a Facebook Quiz

nytimes.com

1–10 of 114 posts

Re: The Secret Agenda of a Facebook Quiz

#2
> If Mr. Zuckerberg takes seriously his oft-stated commitments to diversity and openness, he must grapple honestly with the fact that Facebook is no longer just a social network. It’s an advertising medium that’s now dangerously easy to weaponize.

The story is chilling. It more or less proves that Trump campaign and the Billionaire Republican donor who owns the Data Analytics site used Facebook to profile people and send targeted "fear" stories to them and swing the vote away from Clinton.

Fear is a great motivator.

Re: The Secret Agenda of a Facebook Quiz

#3
I'd suspected for years about such quizzes. Initially, I assumed the posts to calculate your (porn/movie/etc) name was a low grade phishing exercise as it asked you to mix personal data that are often used in security questions (eg first pet name plus mothers maiden name). This is a whole new level, but entirely unsurprising. Facebook is a data mining platform. Remembering that is nothing but a good thing.

Re: The Secret Agenda of a Facebook Quiz

#4

> If Mr. Zuckerberg takes seriously his oft-stated commitments to diversity and openness, he must grapple honestly with the fact that Facebook is no longer just a social network. It’s an advertising medium that’s now dangerously easy to weaponize. The story is chilling. It more or less proves that Trump campaign and the Billionaire Republican donor who owns the Data Analytics site used Facebook to profile people and…

I'm not sure how the Dem's will compete with this going forward. Maybe it will become taboo and they won't have to. Maybe they already are.. I hope they don't go too deep into the mud on this.

It's almost impressive though how well the Republicans, and Trump specifically, are employing these, IMHO shady, tactics.

Is it scandalous how little scandal is made of all this(the FUD, populist rhetoric, phycological manipulation, etc)? I can imagine how this would be spun if "evil Hillary" was found to be targeting people with "dark posts".

Re: The Secret Agenda of a Facebook Quiz

#5
post #4

> If Mr. Zuckerberg takes seriously his oft-stated commitments to diversity and openness, he must grapple honestly with the fact that Facebook is no longer just a social network. It’s an advertising medium that’s now dangerously easy to weaponize. The story is chilling. It more or less proves that Trump campaign and the Billionaire Republican donor who owns the Data Analytics site used Facebook to profile people and…

I'm not sure how the Dem's will compete with this going forward. Maybe it will become taboo and they won't have to. Maybe they already are.. I hope they don't go too deep into the mud on this. It's almost impressive though how well the Republicans, and Trump specifically, are employing these, IMHO shady, tactics. Is it scandalous how little scandal is made of all this(the FUD, populist rhetoric, phycological manipula…

Democrats will use it in completely analogous ways.

Re: The Secret Agenda of a Facebook Quiz

#6
post #5
post #4

Earlier quoted context omitted.

I'm not sure how the Dem's will compete with this going forward. Maybe it will become taboo and they won't have to. Maybe they already are.. I hope they don't go too deep into the mud on this. It's almost impressive though how well the Republicans, and Trump specifically, are employing these, IMHO shady, tactics. Is it scandalous how little scandal is made of all this(the FUD, populist rhetoric, phycological manipula…

Democrats will use it in completely analogous ways.

I agree. However using the same methods in this election, 'establishment' Hillary would have probably come across as big brother-esque whereas Trump as more of a 'new awareness' message to some targeted users (fitting his rhetoric). Surely not in all cases but perhaps notable enough.

Re: The Secret Agenda of a Facebook Quiz

#7
post #4

> If Mr. Zuckerberg takes seriously his oft-stated commitments to diversity and openness, he must grapple honestly with the fact that Facebook is no longer just a social network. It’s an advertising medium that’s now dangerously easy to weaponize. The story is chilling. It more or less proves that Trump campaign and the Billionaire Republican donor who owns the Data Analytics site used Facebook to profile people and…

I'm not sure how the Dem's will compete with this going forward. Maybe it will become taboo and they won't have to. Maybe they already are.. I hope they don't go too deep into the mud on this. It's almost impressive though how well the Republicans, and Trump specifically, are employing these, IMHO shady, tactics. Is it scandalous how little scandal is made of all this(the FUD, populist rhetoric, phycological manipula…

Zuckerberg really loves Trump and I can see how he is more than willing to help give Trump the platform he needs to continue to spread his propaganda

Re: The Secret Agenda of a Facebook Quiz

#8
I've been warning friends and family about this for years. It's incredible how much information people will give about themselves to get totally inane information. This "psy-ops" stuff is shady and scary, and I guarantee you that most voters have no idea it's happening.

Re: The Secret Agenda of a Facebook Quiz

#9
post #5
post #4

Earlier quoted context omitted.

I'm not sure how the Dem's will compete with this going forward. Maybe it will become taboo and they won't have to. Maybe they already are.. I hope they don't go too deep into the mud on this. It's almost impressive though how well the Republicans, and Trump specifically, are employing these, IMHO shady, tactics. Is it scandalous how little scandal is made of all this(the FUD, populist rhetoric, phycological manipula…

Democrats will use it in completely analogous ways.

> analogous ways.

I really don't understand what this mean? Can anyone explain?? Thank you :)

Re: The Secret Agenda of a Facebook Quiz

#10
I'm not impressed. Did anyone notice that Cambridge Analytics did not work for Ted Cruz? I mean he did win Texas and the great plains states, but those were his most-winnable locations from the beginning due to his consistent conservatism and other nominees dropping out. He even lost the south, which should have been his other target, presumably due to being off-wavelength with southern voters, something the analytics data should have helped him with. Cambridge Analytics and their Facebook questionnaires don't seem to be very effective.
Post reply on HN