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Google Has Started Penalizing Mobile Websites with Intrusive Pop-Up Ads

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Re: Google Has Started Penalizing Mobile Websites with Intrusive Pop-Up Ads

#31

Post by funnyfacts365 »

patmcguire wrote: post #18
chmars wrote: post #8

What's about intrusive cookie warnings? (They are apparently mandatory in the European Union and Google made them part of the Adwords rules some time ago.)

They are explicitly permitted. From Google's own statement on this ( https://webmasters.googleblog.com/2016/08/helping-users-easi... ): "By contrast, here are some examples of techniques that, used responsibly, would not be affected by the new signal: Interstitials that appear to be in response to a legal obligation, such as for cookie usage or for age verification."

Funny thing is, they are supposed to let you use the websites while refusing cookies, but some of them force you to accept the cookies or else all you'll see is the popup.

Re: Google Has Started Penalizing Mobile Websites with Intrusive Pop-Up Ads

#32

Post by evolve2k »

A client has just asked me to add a pop-up "whatch this vid, join our newsletter", when the user scrolls to about half way down the homepage for their SAAS startup. Further the pop up is not to reappear for 90 days.

They got the approach from attending an online marketing workshop that suggested this increases their list.

Felt like a bit of an anti-pattern to me.

Anyone have advice as to if this is effective or if it will be affected by today's announcement?

Re: Google Has Started Penalizing Mobile Websites with Intrusive Pop-Up Ads

#33

Post by [deleted] »

netinstructions wrote: post #9

Funny, because Google Adsense offers "Page-level vignette ads" which are full page interstitial ads shown for mobile devices. The penalty must not apply because: > They're displayed when the user leaves a page, rather than when they arrive on one, so the user doesn’t have to wait for them to load https://support.google.com/adsense/answer/6245304?hl=en

[deleted]

Re: Google Has Started Penalizing Mobile Websites with Intrusive Pop-Up Ads

#34

Post by swang »

dsjoerg wrote: post #27
alphonsegaston wrote: post #15

I'd really like to see them work on improving relevancy instead of swinging their corporate weight around at whatever "benevolent" end they decide is important this week. Considering how much time I have to spend nowadays tweaking queries and futzing with the search tool options to get relevant results, I'm starting to look at all of these moves much more cynically. Taking on anti-patterns is great, but not when your…

I don't find myself having to tweak queries to get what I want. Can you give an example or two of what you're talking about?

i think what your parent post refers to is, sometimes searching for google will instead just try and no or . then you have to go back and put in quotes to make sure they're actually searched on.

Re: Google Has Started Penalizing Mobile Websites with Intrusive Pop-Up Ads

#35

Post by funnyfacts365 »

ocdtrekkie wrote: post #11
Scirra_Tom wrote: post #5

Earlier quoted context omitted.

I was under the impression they would (hidden content/different content for Googlebot).

Most paywalls which offer the Googlebot the full site also offer the full site if you follow a Google search result to the article. So while you're correct that providing the Googlebot and people coming from Google Search different results is prohibited, most paywall sites just don't show the paywall for either.

Why does it matter where you come from? Content cloaking is content cloaking, referrers shouldn't matter.

Re: Google Has Started Penalizing Mobile Websites with Intrusive Pop-Up Ads

#36

Post by Klathmon »

shostack wrote: post #23
chrisper wrote: post #20

Earlier quoted context omitted.

Are you using an adblocker?

Do ad blockers break AMP pages? If so that is a pretty crafty way of killing them. "Would you like to search and browse the mobile web through Google? Only if you disable your ad blocker." I'd be shocked if they don't try to force AMP on the desktop as well next if this works out for them.

Well an "ad blocker" is almost always just a list that some guy or repo online decides to block.

So if someone decides AMP pages should be blocked, your ad blocker will start blocking them.

It's actually one of the reasons I stopped using them. The idea of some person somewhere deciding what I see and don't see didn't quite jive with me. And it was impacting me by blocking things like Google shopping which I was trying to use.

Re: Google Has Started Penalizing Mobile Websites with Intrusive Pop-Up Ads

#37

Post by Alupis »

patmcguire wrote: post #17
runn1ng wrote: post #13

Earlier quoted context omitted.

Seriously, f..k AMP. It is breaking the internet with the google lock-in URLs.

I can't get the real URL from them on mobile at all.

And worse, when you click the "Share" button to text the URL to a friend, it sends them the AMP URL (which isn't always easy to extract the real URL from).

Re: Google Has Started Penalizing Mobile Websites with Intrusive Pop-Up Ads

#38

Post by alphonsegaston »

dsjoerg wrote: post #27
alphonsegaston wrote: post #15

I'd really like to see them work on improving relevancy instead of swinging their corporate weight around at whatever "benevolent" end they decide is important this week. Considering how much time I have to spend nowadays tweaking queries and futzing with the search tool options to get relevant results, I'm starting to look at all of these moves much more cynically. Taking on anti-patterns is great, but not when your…

I don't find myself having to tweak queries to get what I want. Can you give an example or two of what you're talking about?

The biggest problem I've had recently is that verbatim results can't be combined with a date range. Quoted text seems to be real hit or miss now, so if I'm looking for something narrowly defined and date limited, well...good luck!

Re: Google Has Started Penalizing Mobile Websites with Intrusive Pop-Up Ads

#39

Post by Alupis »

ashark wrote: post #25
ocdtrekkie wrote: post #10

Earlier quoted context omitted.

Pay walls will probably inevitably be the only way quality content gets generated, given the increasing prevalence of ad blockers. As the return on investment for online advertising wanes, there's a good chance you'll see more of this, not less. Furthermore, most paywalled sites seem to deliver a non-paywall version to Google servers and when coming from Google search explicitly to avoid this happening.

Most of the best content on the Internet was created by volunteers, for free, in my experience. The rise of ad-funded content has done more harm than good, overall.

> Most of the best content on the Internet was created by volunteers, for free

What content is that? It costs money to host/serve that content at the very minimum.

If it's videos like youtube, etc.. .the content creators absolutely get paid. Most people's blogs have ads to help offset hosting costs.

There might be a few select examples - but in general, somebody's got to pay the bills.

Re: Google Has Started Penalizing Mobile Websites with Intrusive Pop-Up Ads

#40

Post by alphonsegaston »

swang wrote: post #34
dsjoerg wrote: post #27

Earlier quoted context omitted.

I don't find myself having to tweak queries to get what I want. Can you give an example or two of what you're talking about?

i think what your parent post refers to is, sometimes searching for google will instead just try and no or . then you have to go back and put in quotes to make sure they're actually searched on.

Yes, ignoring parts of the query has just absurdly diluted result quality. And if you want something like the term or the term in a phrase, you have to put it twice and quote both.
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