Here's the part that resonated with me. > we fought the losing battle of educating the market. I've been at ten startups. At least half of them chose that battle, and that would be the less successful half. Sales cycles are fragile things. Anything that slows them down can be fatal. Clearly you need to explain how your offering is unique and special, but if you have to pause to explain basic concepts before they get…
And this point of failure for many startups was beautiful represented/mocked in the silicon valley series of hbo: https://www.youtube.com/watch?v=Lrv8i2X3gnI