81–90 of 382 posts
A bit off-topic, but how did you create those videos? It seems like a useful tool to test/optimize design, find UI bugs, etc. EDIT: They used FullStory ( https://fullstory.com ). I missed that when I read it the first time.
If you're looking for a more developer-focused product, you can also check out LogRocket (https://logrocket.com).
I really thought I was crazy when I thought that a 99% bounce rate is unreal, even for my highly specialised product sites which cater to a very niche audience. But I ultimately came to a similar conclusion; no matter what ads I come up with, it's money down the drain, and I've never had a single conversion that came through the door that way. I've spent untold thousands on paid ads. I learned a great deal about whic…
I felt the same when I tried LinkedIn ads... It doesn't even compare to a poorly targeted Reddit post. I don't know if big companies get special treatment, but as a small startup, these ad networks just don't seem to work at all. Sometimes I feel that the reason why big companies advertise through Facebook/LinkedIn/Google is not to promote themselves, but rather, to bleed small competitors out of business by inflatin…
I see these posts all the time of DIY Adwords/FB and then a claim it doesn't work. This would be like me, a non-carpenter, trying to build a house, seeing how bad it looks and then claiming building materials suck. There is reason companies spend ~$70 billion on Adwords annually. So because Adwords/FB didn't work for you doesn't mean their traffic is 90% useless. And dont get me wrong, I completely acknowledge there…
At my last company, we worked with Google's in-house team to build adword campaigns, eventually spending the better part of a million dollars over the course of 9 months or so, with free assistance from them in the development of campaigns and with their ongoing guidance and advice. From our meetings with them, they were quite confident that our strategy was appropriate, that there existed an audience that we could r…
This article is 99% useless. Adwords and Facebook are very complex and take experience, time, and $ to get campaigns dialed in right. The targeting and audience choices have become increasingly complex but you can create cost efficient ad placements if you know what your doing and I think in this it's not the case. Plenty of businesses rely upon these platforms to drive traffic, leads, and sales, so your argument for…
I really thought I was crazy when I thought that a 99% bounce rate is unreal, even for my highly specialised product sites which cater to a very niche audience. But I ultimately came to a similar conclusion; no matter what ads I come up with, it's money down the drain, and I've never had a single conversion that came through the door that way. I've spent untold thousands on paid ads. I learned a great deal about whic…
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What exactly is "dumb" amounts of money? If by dumb, you mean enough for authors to get by, then you are probably in the minority. People love talking about how much they hate ads, and how, no, they're not cheap, they would totally pay for content. Let's be honest - internet users are cheap. They want stuff for free. And if site A starts charging, they will jump ship to site B, until eventually it's a race to the bot…
Sure -- I agree that content producers need to make money, and ads (invasive/unethical or not) are a time proven way of achieving this end. Let's do a run down of my monthly online spend. Netflix: ~$9.99 Hulu premium: $11.99 HBO now (or is it HBO go?): ~$12.99 Sling TV: ~$50 Google play (includes YouTube red): ~$13 Amazon prime (also used for the Amazon TV shows): ~$9 Spotify: $10 A random Twitch show that I patroniz…
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We, as users, have been oversaturated and desensitized. There is so much crap shoved in our faces, that we've learned over the years to ignore all ads. Speaking for myself, I have an almost visceral negative reaction with ads. I would (and do) pay dumb amounts of money for a service if that means I'm not served ads.
What exactly is "dumb" amounts of money? If by dumb, you mean enough for authors to get by, then you are probably in the minority. People love talking about how much they hate ads, and how, no, they're not cheap, they would totally pay for content. Let's be honest - internet users are cheap. They want stuff for free. And if site A starts charging, they will jump ship to site B, until eventually it's a race to the bot…
This way, it provides site owners with an incentive to remove their advertisements when they see they could be earning a higher amount from user donations. Also, users are more likely to donate, because their donations are encouraging site owners to drop their advertisements, and their payments only go to those that share their vision, and remove advertising.
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Anyway, if the traffic is 90% useless, doesn't that mean it's 10% useful? I mean, just going by the title. -- Google employee, but not in ads. Take my words with the appropriately sized grain of salt.
Yes, but if Google advertises in the Keyword Tool that I can get 400 clicks at $0.50 per click, and then when I join I get 4-5 clicks per day at $1.20 per click -- for the same exact keywords. Ok, thats acceptable. Thats about 3X as expensive and 1/100 the scale, ok. But if I then see that traffic behave about 90% like garbage relative than organic visitors -- that puts me at two orders of magnitude off, which is qui…
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Sorry man, but you're not experienced enough to make these claims. Search, display, and social are entirely different channels and have completely different strategies. Display is for awareness, you shouldn't be trying to get clicks. You get charged for misclicks so maybe that's what you are seeing. But cpm bidding generally isn't for driving traffic anyways. Cpc is usually more expensive because it is way more targe…
Correct, this is not a statistical trial or anything official. In fact, my data is not significant. After years of using Google and Facebook ads that I have never seen CPM out beat CPC.
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We, as users, have been oversaturated and desensitized. There is so much crap shoved in our faces, that we've learned over the years to ignore all ads. Speaking for myself, I have an almost visceral negative reaction with ads. I would (and do) pay dumb amounts of money for a service if that means I'm not served ads.
Oversaturated and desensitized, yes, but too few non-technical people are bothered enough to install an ad blocker. This is an issue because the biggest security threats, today, come from ad-network-delivered-junk. It has become so much of an issue that my advice on which antivirus to install has shifted from xxx to uBlock Origin. It's just basic computer hygiene, and I would really like if content creator would move…
Now ad-blocking gets more and more mainstream - and many sites (especially news sites apparently) start to panic, pleading users to disable their ad-blockers or putting up ad-blocker-blockers...