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Google and Facebook ad traffic is 90% useless

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Re: Google and Facebook ad traffic is 90% useless

#21

Post by somid3 »

krmmalik wrote: post #19

We've been doong FB for almost a year now and have learned alot in this space, (with still alot to go). Here are some things that might help you. 1. The type of ad you run and the copy you use has a big impact on the user's behaviour. Not all ads are created equal. Good copy that really taps i to why someone should be clicking through and what value they can expect to attain the other end makes a big difference. But…

This is true. What would be amazing is if there was a way to audit their advertising algorithms to know it is fair. I tried their new Contact Form tool, but the cost per lead is about $17/lead.

At the end of the day, if someone is advertising a product that is incredibly good, they should be able to use CPM instead of CPC. The point I am trying to make is that I believe the CPM model is dependent on making CPC & other more costly services look like a better alternative.

Re: Google and Facebook ad traffic is 90% useless

#23

Post by abalashov »

I really thought I was crazy when I thought that a 99% bounce rate is unreal, even for my highly specialised product sites which cater to a very niche audience. But I ultimately came to a similar conclusion; no matter what ads I come up with, it's money down the drain, and I've never had a single conversion that came through the door that way. I've spent untold thousands on paid ads. I learned a great deal about which keywords to target, and mimicked the reputedly successful approaches of my competitors. Nada. Would have been better off shoveling cash into an open pit.

The only customers I've gained through web marketing have been organic, coming through bona fide referrals on other sites. The "hit rate" on that has been pretty good, suggesting that the blame can't lie entirely with my crappy sites...

Re: Google and Facebook ad traffic is 90% useless

#24

Post by Gustomaximus »

I see these posts all the time of DIY Adwords/FB and then a claim it doesn't work. This would be like me, a non-carpenter, trying to build a house, seeing how bad it looks and then claiming building materials suck.

There is reason companies spend ~$70 billion on Adwords annually. So because Adwords/FB didn't work for you doesn't mean their traffic is 90% useless. And dont get me wrong, I completely acknowledge there is junk traffic on the networks, but filtering this to a minimum is part of getting advertising right. So to get 90% useless traffic, it means you set up campaigns without proper targeting or content, not Adwords/FB is 90% useless.

Re: Google and Facebook ad traffic is 90% useless

#25

Post by dajohnson89 »

abalashov wrote: post #23

I really thought I was crazy when I thought that a 99% bounce rate is unreal, even for my highly specialised product sites which cater to a very niche audience. But I ultimately came to a similar conclusion; no matter what ads I come up with, it's money down the drain, and I've never had a single conversion that came through the door that way. I've spent untold thousands on paid ads. I learned a great deal about whic…

We, as users, have been oversaturated and desensitized. There is so much crap shoved in our faces, that we've learned over the years to ignore all ads.

Speaking for myself, I have an almost visceral negative reaction with ads. I would (and do) pay dumb amounts of money for a service if that means I'm not served ads.

Re: Google and Facebook ad traffic is 90% useless

#26

Post by somid3 »

abalashov wrote: post #23

I really thought I was crazy when I thought that a 99% bounce rate is unreal, even for my highly specialised product sites which cater to a very niche audience. But I ultimately came to a similar conclusion; no matter what ads I come up with, it's money down the drain, and I've never had a single conversion that came through the door that way. I've spent untold thousands on paid ads. I learned a great deal about whic…

Hallelujah

Re: Google and Facebook ad traffic is 90% useless

#27

Post by somid3 »

Gustomaximus wrote: post #24

I see these posts all the time of DIY Adwords/FB and then a claim it doesn't work. This would be like me, a non-carpenter, trying to build a house, seeing how bad it looks and then claiming building materials suck. There is reason companies spend ~$70 billion on Adwords annually. So because Adwords/FB didn't work for you doesn't mean their traffic is 90% useless. And dont get me wrong, I completely acknowledge there…

If that were the case, here what I propose. That developers audit their code once a year to make sure it's fair.

My main point is the CPM versus CPC audience-mix.

Re: Google and Facebook ad traffic is 90% useless

#28

Post by usaphp »

abalashov wrote: post #23

I really thought I was crazy when I thought that a 99% bounce rate is unreal, even for my highly specialised product sites which cater to a very niche audience. But I ultimately came to a similar conclusion; no matter what ads I come up with, it's money down the drain, and I've never had a single conversion that came through the door that way. I've spent untold thousands on paid ads. I learned a great deal about whic…

Is your product specialized to technical users? I've noticed that businesses with more technical clients have harder time getting customers via ads, because most technical users don't click on ads

Re: Google and Facebook ad traffic is 90% useless

#29

Post by RodericDay »

dbg31415 wrote: post #2

90% useless is still better than most of the alternatives. Seriously though, it's hard to track success. If I'm showing an ad wanting people to rush out and buy sneakers... it's rare that it will hit the right person at the right spot in their sneaker purchase decision journey. But what I want is to bombard them with information so that when they are ready to buy sneakers, they think positively of the sneakers I am s…

> But what I want is to bombard them with information so that when they are ready to buy sneakers, they think positively of the sneakers I am selling.

This is horrifying. It's so weird to me that people think this is normal, ethical behavior that it's okay to admit to.

Re: Google and Facebook ad traffic is 90% useless

#30

Post by somid3 »

usaphp wrote: post #28
abalashov wrote: post #23

I really thought I was crazy when I thought that a 99% bounce rate is unreal, even for my highly specialised product sites which cater to a very niche audience. But I ultimately came to a similar conclusion; no matter what ads I come up with, it's money down the drain, and I've never had a single conversion that came through the door that way. I've spent untold thousands on paid ads. I learned a great deal about whic…

Is your product specialized to technical users? I've noticed that businesses with more technical clients have harder time getting customers via ads, because most technical users don't click on ads

No. Anyone with a career in a large org.
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