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How Yahoo came up with its new name: Altaba

washingtonpost.com

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Re: How Yahoo came up with its new name: Altaba

#81

Post by quickConclusion »

I really do not get it.

Verizon spends a lot of money for what essentially is a widely recognizable brand, popular destination, and an email service, and they change it?

"I saw it on Altaba"???

All these people with emails @yahoo.com is free advertising for yahoo.com, but guess what, no more yahoo.com? Will they try to force a change of email domain over 20 years and kill the email service for good?

I have no clue now why they bought Yahoo in the first place...

Edit: got it all wrong. Thanks all for clarifying which piece is what.

Re: How Yahoo came up with its new name: Altaba

#82

Post by spullara »

quickConclusion wrote: post #81

I really do not get it. Verizon spends a lot of money for what essentially is a widely recognizable brand, popular destination, and an email service, and they change it? "I saw it on Altaba"??? All these people with emails @yahoo.com is free advertising for yahoo.com, but guess what, no more yahoo.com? Will they try to force a change of email domain over 20 years and kill the email service for good? I have no clue no…

You realize that Verizon is buying the Yahoo brand? Altaba is just the shell company that holds onto their pieces of Alibaba and Y! Japan.

Re: How Yahoo came up with its new name: Altaba

#83

Post by adevine »

quickConclusion wrote: post #81

I really do not get it. Verizon spends a lot of money for what essentially is a widely recognizable brand, popular destination, and an email service, and they change it? "I saw it on Altaba"??? All these people with emails @yahoo.com is free advertising for yahoo.com, but guess what, no more yahoo.com? Will they try to force a change of email domain over 20 years and kill the email service for good? I have no clue no…

There is a lot of misunderstanding about what is going on. The current Yahoo basically exists of 3 main parts:

1. The Yahoo website and properties that most folks think of when they think "Yahoo". 2. The 15% share of Alibaba 3. The share in Yahoo Japan.

Verizon bought part #1. That is not changing its name and will continue to be accessible on yahoo.com. Parts 2 and 3 are being left behind in a company that is being renamed Altaba.

Re: How Yahoo came up with its new name: Altaba

#84

Post by fnbr »

quickConclusion wrote: post #81

I really do not get it. Verizon spends a lot of money for what essentially is a widely recognizable brand, popular destination, and an email service, and they change it? "I saw it on Altaba"??? All these people with emails @yahoo.com is free advertising for yahoo.com, but guess what, no more yahoo.com? Will they try to force a change of email domain over 20 years and kill the email service for good? I have no clue no…

Not quite- the part of Yahoo owned by Verizon will still be called Yahoo, but the part not acquired by Verizon (essentially the Alibaba shares) will be called Altaba.

Re: How Yahoo came up with its new name: Altaba

#85

Post by ChuckMcM »

BuuQu9hu wrote: post #40
ChuckMcM wrote: post #20

Earlier quoted context omitted.

Sadly every cellular map I've seen has a big black hole with is Wyoming/Montana. I feel for your grandparents, beautiful country but no connectivity.

Sounds like an opportunity for someone to come along and create a new network based on open source mobile stuff. http://osmocom.org/

And it would, except that Charter communications owns rights to the cellular spectrum there. So once such a system were in place Charter would no doubt come in and take it away from you and then operate it at a profit if they could.

Re: How Yahoo came up with its new name: Altaba

#86

Post by test6554 »

panic wrote: post #16

This article could be a tweet: The new name is meant to be a combination of the words “alternative and Alibaba,” according to a person familiar with the company’s thinking, who spoke on the condition of anonymity because the individual was not authorized to speak on the record about the name change.

I thought it was a nod to the windows command for pivoting to another application. Alt + Tab => Altaba

Re: How Yahoo came up with its new name: Altaba

#87

Post by mitchty »

strictnein wrote: post #32
mitchty wrote: post #23

Earlier quoted context omitted.

A lot. Most of the upper midwest lacks cellular coverage. You need to drive to the top of a hill to even hit a gsm signal at one bar. The old analog signals were better but they're gone now.

> Most of the upper midwest lacks cellular coverage. What now? This simply isn't true.

Its spotty at best, when you live in an area with hills all over, LTE/gsm is not your friend.

Re: How Yahoo came up with its new name: Altaba

#88

Post by paulddraper »

linsomniac wrote: post #76
paulddraper wrote: post #29

Earlier quoted context omitted.

> Part of it is that this is HN, and Yahoo as an internet company has been boring for a long, long time It's like the Minnesota Mining and Manufacturing Company ( https://en.wikipedia.org/wiki/3M ). They make $30 billion in annual sales with 55k products. How often do you hear about them? They're big, profitable, and news is mostly boring to HN interests.

Part of why you probably don't hear about "Minnesota Mining and Manufacturing" is that the company is no longer named that. :-) Wikipedia says "formerly known as". But, fascinating, I didn't know that.

> no longer named that

And now Yahoo will be Altaba :)

Re: How Yahoo came up with its new name: Altaba

#89

Post by fuck_google »

mandelbulb wrote: post #13
ENGNR wrote: post #2

Alt + Tabber Someone particularly proficient in changing between windows

I guess that name choice is just more evidence the CEO wasn't the only moron who brought about Yahoo brand's ruin.

What are you saying? I know from experience that Google execs are infallible.
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