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Google AMP Cache, AMP Lite, and the Need for Speed

developers.googleblog.com

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Re: Google AMP Cache, AMP Lite, and the Need for Speed

#211

Post by zlynx »

franze wrote: post #95

I implemented AMP on my own project and we implemented it at some clients ... all regret it. The bounce rate, time on site, average page views of AMP pages is always worse than on the responsive version. And as we now have responsive webpages + an AMP version to maintain the overall project costs got higher. Additional the AMP pages are already falling behind as devs and management just hate them. And outside of the…

Did you consider that higher time on site may be a false indicator? It could be your users being forced to sit and wait for complete page loads. Or time spent trying to find the real next page link.

Re: Google AMP Cache, AMP Lite, and the Need for Speed

#212

Post by alpb »

jzl wrote: post #162

The most annoying thing about AMP is that there is no way to get the original link easily. I don't necessarily mind reading the AMP version, but if I bookmark or share the link I want to be able to use the original and not Google's copy. Whose to say the AMP link will work as long as the original copy? And what if I explicitly want to use the result as an entryway into the site because I might be looking for other si…

I strongly agree with this. The other day I was searching something on my phone and stumbled upon the result in Reddit, which was using AMP. I clicked the result, the AMP UI was loaded but the content area had an ever-spinning loading icon. It was frustrating, I thought maybe it was my ad-blocker on iOS, so I disabled it and tried it in Safari's Incognito mode. No luck...

After 5 minutes of diverting from my main task and try to debug what is wrong with this, I gave up and just removed the AMP URL prefix to head for the actual Reddit website (not sure how a non-poweruser would figure this out). There was simply no other way to reach the information I needed from the Google Results page which did not let me leave the AMP page.

Either Reddit was broken at the moment or something with AMP or something with my mobile client. But the web is supposed to "just work" and Google is seemingly breaking that with AMP. I am certain it helps some people reach to content easier with less data costs but if only it "just worked".

Re: Google AMP Cache, AMP Lite, and the Need for Speed

#213

Post by flukus »

maverick_iceman wrote: post #25

I think HN crowd doesn't fully appreciate the benefits of AMP to people having slow connections. In third world countries still on 2G networks AMP has been an absolute boon. Additionally, lot of these users have limited data packs so they're better served by pages which are light in data consumption. This is true even for a lot of low income neighborhoods in the US. Making AMP opt-in would defeat the purpose as a lot…

I think HN and much of the tech crowd also forget how unreliable internet connections can be. I don't know what it's like in silicon valley, but here my 4G connection will drop out several times on my short commute to work and webapps generally don't cope with it well, or at all.

Re: Google AMP Cache, AMP Lite, and the Need for Speed

#215

Post by ino »

eeeeeeeeeeeee wrote: post #80
rubyn00bie wrote: post #36

I hate AMP. Not even kind of, I mean so much I've started using Bing (DuckDuckGo hasn't been so useful for me). Beyond the distasteful navigation hijacking, and often broken or buggy page loading... I think Google throwing its weight around to force publishers to use it is an abusive use of power. I also think it's an unnecessary standard since it's nothing more than simple well wittten HTML and CSS. Yes, we should m…

I completely agree. The fact that this cannot be disabled (like preferring a desktop site over a mobile one) is really annoying. Google is meddling too much in the website, they need to back off.

if you use https://encrypted.google.com there's no AMP

Re: Google AMP Cache, AMP Lite, and the Need for Speed

#217

Post by longsangstan »

Surprised to see so many people hate AMP. I understand why developer/publisher may hate AMP because of development effort/stealing content... But as a reader I am inclined to click the link with the lightening bolt icon and I don't recall to see many broken page.

Re: Google AMP Cache, AMP Lite, and the Need for Speed

#218

Post by novia »

pdog wrote: post #189

Is there a standard way to get to the original page from the AMP page? I've ended up on too many AMP pages with no way to get to the original link.

Yes, if you have the option to "Request Desktop Site" in your browser, that will redirect you to the non-mobile site. Another way that works for me is to remove the first "https://www.google.com/amp/" from the url. This should direct you to the mobile version of the site.

Re: Google AMP Cache, AMP Lite, and the Need for Speed

#219

Post by donohoe »

colept wrote: post #72
rubyn00bie wrote: post #36

I hate AMP. Not even kind of, I mean so much I've started using Bing (DuckDuckGo hasn't been so useful for me). Beyond the distasteful navigation hijacking, and often broken or buggy page loading... I think Google throwing its weight around to force publishers to use it is an abusive use of power. I also think it's an unnecessary standard since it's nothing more than simple well wittten HTML and CSS. Yes, we should m…

AMP is devastating blow to Publishers because not only does it marks Google's intent to steal away traffic, but also punish publishers for not allowing that to happen. What choice do you have? Reject traffic from Google? Every time I have been to an AMP-enabled page it's been an awful experience and unwanted. But you don't "search" for something you "Google" it.

Hang on, I'm not a big AMP fan but it does not steal publishers traffic at all.

Re: Google AMP Cache, AMP Lite, and the Need for Speed

#220

Post by donohoe »

grezql wrote: post #105
rubyn00bie wrote: post #36

I hate AMP. Not even kind of, I mean so much I've started using Bing (DuckDuckGo hasn't been so useful for me). Beyond the distasteful navigation hijacking, and often broken or buggy page loading... I think Google throwing its weight around to force publishers to use it is an abusive use of power. I also think it's an unnecessary standard since it's nothing more than simple well wittten HTML and CSS. Yes, we should m…

AMP is horrible and I wish European Union or someone would hit hard on google. They are essentially forcing websites to format the sites in exactly the way Google wants, then they steal the content. All these google SEO guidelines inevitable end up helping google becoming even more powerful abusing their almost monopoly in search engine market. When power is too concentrated in one area, its never a good sign for the…

They are not stealing content - the user is served a page on a publisher site and/or CDN and the publisher gets their ads, analytics etc
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