Live data from Hacker News

Music's weird cassette-tape revival is paying off

fastcompany.com

21–30 of 156 posts

Re: Music's weird cassette-tape revival is paying off

#21
The article makes a very astute point: that people are attracted to the physicality, the tangibility of "analog" things. Whether out of nostalgia (because we've been there) or retro fascination (when we haven't lived it firsthand), we can develop an emotional connection with a single physical objects that succinctly and permanently hold an abstract concept in a physical package -- like a letter, a book, a music record, or a photograph.

In the digital world so much of what we produce, consume, and interact with has no physical manifestation what we can strongly identify with. The computer is an abstract filing cabinet which can display what you're looking for on its own screen, or plays abstract 'music files', or streams 'video' from subscription apps. We're essentially asking the computer to recall these things from its "memory", and luckily, they remember with exact accuracy much more than a human would. While we can experience these things, we can't hold them in our hand; we can't share them in a self-contained, self-describing form (like handing someone a book) -- if we can share them at all.

(Originally posted by me on 'Tom Hanks about Typewriters' [1])

[1] https://news.ycombinator.com/item?id=12208662#12211034

Re: Music's weird cassette-tape revival is paying off

#22

This word gets thrown around a lot but, hipsters! As others have attested there is nothing good about tapes. There are very good reasons why vinyl has survived (You can manipulate it with your hand when djing, and see the music on it, also its technically possible to get better sound quality than digital via high quality, high speed, vinyl and an all analog recording to stamping process) But tapes, no, they are shit.…

> The only reason to use them is some form of conspicuous consumption, signaling how cool and wacky u are

Disagree.

1. Sometimes the sonic characteristics of tapes DO complement the music. Typically for genres other than popular music or symphonic/classical/orchestral music (where absolute fidelity is king).

2. Physical media as opposed to digital media is, for some/many, inherently gratifying. It is a more multifaceted Thing, an object with a mass and volume and cover -- far more features than a typical audio file might possess. This point might not resonate with some on this forum (especially those interested in minimalism/efficient living), but ask around and you will find that for some people, this makes a dramatic difference.

3. Cassette tapes, as opposed to vinyl records, were extremely easy to produce in small quantities or at home (VHS tapes also have this property). This means that you can find many interesting/unusual cassette tapes (or make them yourself with relative ease). There are many recordings only available on cassette, and others very challenging to find on media other than cassette.

Especially in our world of information hyper-availability, there is a satisfaction in enjoying or creating a tape that only a couple people (or maybe even only one) have ever heard. Some might point to this as a core tenet of "hipsterism," but I argue this isn't about conspicuous consumption, it's about appreciation of novelty (which is a core aspect of... intelligence/pattern recognition capability) and history/unique narratives.

EDIT: looks like the article actually makes the same points that I did, but expressed differently and with a bit more contemporary context/narrative content.

Re: Music's weird cassette-tape revival is paying off

#23

This word gets thrown around a lot but, hipsters! As others have attested there is nothing good about tapes. There are very good reasons why vinyl has survived (You can manipulate it with your hand when djing, and see the music on it, also its technically possible to get better sound quality than digital via high quality, high speed, vinyl and an all analog recording to stamping process) But tapes, no, they are shit.…

The problem with vinyl is it degrades every time you play it and you have to be very careful handling it so you don't get fingerprints on it.

Re: Music's weird cassette-tape revival is paying off

#24

This word gets thrown around a lot but, hipsters! As others have attested there is nothing good about tapes. There are very good reasons why vinyl has survived (You can manipulate it with your hand when djing, and see the music on it, also its technically possible to get better sound quality than digital via high quality, high speed, vinyl and an all analog recording to stamping process) But tapes, no, they are shit.…

I love MiniDiscs.

DAT is where it's at, though.

Re: Music's weird cassette-tape revival is paying off

#25

Cassettes might be fun for young people, but those of us old enough to remember when they were the only real option couldnt care less. They sounded bad. They required complicated mecanical trickery to use. They broke, sometimes taking the player along with them. Good riddance. CDs were better in every single way. Also, the cassette-playing tech today is far better than it was. Listen ro them without noise reduction t…

>> CDs were better in every single way. Well, not exactly. Talk about fragile. A slight scratch and its toast. Durable? Hardly. Not sure how many CD's I had to re-buy because of minor chips or the dreaded "pinhole of death" I can't count. Or what about the green marker urban legend ( http://www.snopes.com/music/media/marker.asp ). They were also anything but "compact" compared to cassettes. And are you old enough to…

Precisely.

Look at all the 60 year old used vinyl records that have survived and are still just as playable to this day. There's tons of them floating around. On the other hand, it's much harder to find even a 30 year old used CD that still plays fully and without error.

Re: Music's weird cassette-tape revival is paying off

#26

Earlier quoted context omitted.

>> CDs were better in every single way. Well, not exactly. Talk about fragile. A slight scratch and its toast. Durable? Hardly. Not sure how many CD's I had to re-buy because of minor chips or the dreaded "pinhole of death" I can't count. Or what about the green marker urban legend ( http://www.snopes.com/music/media/marker.asp ). They were also anything but "compact" compared to cassettes. And are you old enough to…

Precisely. Look at all the 60 year old used vinyl records that have survived and are still just as playable to this day. There's tons of them floating around. On the other hand, it's much harder to find even a 30 year old used CD that still plays fully and without error.

A 30 year old tape may simply coat your playback head with iron oxide, snap, jam, or have lost its label as the glue has failed.

Re: Music's weird cassette-tape revival is paying off

#27
post #5

I can't believe they wrote this article without mentioning the Dead Kennedys and their album "In God We Trust, Inc". The cassette version came with all the songs on the A side. The B side says "Home taping is killing record industry profits! We left this side blank so you can help." I still have mine someplace, with some corporate machine music recorded on the B side. https://en.wikipedia.org/wiki/Home_Taping_Is_Kill…

There's a bow wow wow song "c30 c60 c90 go"

Re: Music's weird cassette-tape revival is paying off

#28

This word gets thrown around a lot but, hipsters! As others have attested there is nothing good about tapes. There are very good reasons why vinyl has survived (You can manipulate it with your hand when djing, and see the music on it, also its technically possible to get better sound quality than digital via high quality, high speed, vinyl and an all analog recording to stamping process) But tapes, no, they are shit.…

Its easy to drop into your pocket when you buy one at a show, try dropping a cd or vinyl record into your back pocket lol

Re: Music's weird cassette-tape revival is paying off

#29

Is this a submarine? None of the music aficionados I know talk about cassette tapes. They're all about FLACs and vinyl.

I suspect so. A lot of references to relatively ordinary music-world people and phenomena, and then there's this:

"Also last year, the National Audio Company — the largest cassette tape manufacturer in the U.S. — saw a 20% increase in its commercial tape duplication business (this doesn't include blank tapes or audiobooks), according to a company spokesperson. This continues an upward-sloping trend for the Missouri-based company, which did more business in 2014 than at any other point since its factory opened in 1969."

Post reply on HN