I built my early career entirely around CRO / testing and moved over time into product / ux / app optimization. Huge, crazy, insane amounts of time are WASTED by humans dickering around with interfaces that they don't understand and that are not personally optimized. One of the things I don't hear many people talk about, but I am particularly interested in, is the coming and continued improvement of adaptive & person…
I can only imagine how difficult support from friends and family would become.
"Click on the widget" "I don't see the widget" "I'm on the same page and I see the widget" "Oh, I have to click 'Show all" to see the widget"