Earlier quoted context omitted.
>We need some kind of vaccine to combat it. The vaccine is a startup that is 10x (or even just 2x) better than everyone else because they use private offices. Since that hypothetical business hasn't yet proven that idea, all the articles from journalists writing about "open offices bad" are just preaching to the choir. Even the common cited reason for open offices being "saves real estate costs" is questionable. As a…
>> We need some kind of vaccine to combat it. > The vaccine is a startup that is 10x (or even just 2x) better than everyone else because they use private offices. At Trello everyone is either remote or has a private office. I'm not sure how to prove that they're 2x (I'd say it's too vague to be provable), but they've managed to do well without taking large amounts of investment, which speaks well of their productivit…
I think you're inadvertently undermining your point. Trello wasn't profitable.[1] They were "cash-flow break even" which is also another way of saying they still had not earned enough "free cash flow" to pay back their past internal investments that got them where they currently are.
Trello has private offices.
Atlassian has open offices.[2] They are also profitable.[3]
Atlassian was the one who bought Trello. Trello didn't buy Atlassian. Trello did not perform 2x better than Atlassian JIRA. (E.g. the ideal narrative would have been, "because Trello programmers have less interruptions than Atlassian programmers, their productivity was proven to be 2x superior and they made Atlassian JIRA obsolete.")
If you want to change the hearts & minds of people like Mark Z, the Trello example is not a case study to use.
[1] http://www.forbes.com/sites/alexkonrad/2016/05/23/trello-get...
[2] http://blogs.gartner.com/tom_murphy/2012/02/25/atlassian-eve...
[3] http://www.zdnet.com/article/atlassian-records-20m-profit-in...