>I immediately gravitate towards the keyword descriptive dotCOM. It instantly exudes trust & authority Strongly disagree. As a result of this type of thinking, I find that the majority of "keyword descriptive dotCOM" domains are usually click-bait or shady content marketing. Sites like "VacuumReviews.com" are almost always full of content focused on SEO not quality, and questionable financial motivations. But I guess…
Google and that concentrating on SEO brought us to a state where the Internet is full of content with descriptive domains/business names filled with content created for Google but not for the actual user. If you choose a more creative business and domain name and write good content for reals human it would still perform SEO-wise because of low bounce-rates and long duration times but experienced SEO content marketers will outperform you every time.