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Want to Build a Side Business? Just Buy Great Domain Name

deepsouthventures.com

121–130 of 202 posts

Re: Want to Build a Side Business? Just Buy Great Domain Name

#122

Earlier quoted context omitted.

In the context of YC, here's what pg thinks about domain names: "If you have a US startup called X and you don’t have x.com, you should probably change your name. The reason is not just that people can't find you. For companies with mobile apps, especially, having the right domain name is not as critical as it used to be for getting users. The problem with not having the .com of your name is that it signals weakness.…

How many companies have started without x.com that are now huge? Tesla was TeslaMotors.com before it was Tesla.com, Square was SquareUp.com before it was Square.com, DataDog was Datadoghq.com before it was Datadog.com; I can keep going.. (yes, they're still .com's, but you wouldn't consider datadoghq.com investable. In all likelyhood, Datadog only used that name because it was a $9 registration.) The domains didn't m…

To add to this, Steam is still steampowered.com.

Re: Want to Build a Side Business? Just Buy Great Domain Name

#123

Earlier quoted context omitted.

> The general public no longer types domain names. I partially disagree. My opinion is that the general public has learned to type the first letter/s of a site they've previously visited, into their browser url bar. The median Pinterest user on the Web is not going to Google to get to Pinterest.com, even if a small percentage of users do so. Typing those first letters into the browser has become radically more common…

So, you say that people are more interested in "web content about Facebook" than "web content about weather", and they aren't typing in "facebook" to get to facebook.com, and going through google (likely unintentionally)? https://www.google.com/trends/explore?q=weather,facebook

I actually watched a friend google Facebook and go to the website through the results... It seemed so strange to me. Maybe some people have become trained to do that? I've only seen it once but it stuck with me as odd.

Re: Want to Build a Side Business? Just Buy Great Domain Name

#124

If you're buying expired domains you'd be wise to learn a little bit about how to spot google penalties. It would suck to buy a domain where a bunch of shady SEO had been done by the previous owner. It will make ranking in google that much harder.

What's the process to assess whether a domain is on the naughty list?

Re: Want to Build a Side Business? Just Buy Great Domain Name

#126

Wrong, very wrong. Generic names say that you are generic, not special. Al Ries[0] describes this as the "The Law of Generic": a brand dilutes itself when it tries to refer to a generic category because it doesn't distinguish itself from competition. He gives 2 examples. There was a company making biscuits that called themselves National Biscuits Company. They abbreviated that to Nabisco and became a brand. There was…

Tell that to Nuts.com, Diapers.com, Rover.com, Soap.com, Fabric.com, PoolTables.com....

Re: Want to Build a Side Business? Just Buy Great Domain Name

#128
post #12

Personally, I think of buying a domain as a form of procrastination rather than the first step of starting a business. It gives a feeling of achievement while staying in your comfort zone (seriously, it's just choosing a name and paying ten bucks, how difficult is that?). What I noticed to work is reaching out to people, telling them about your business or project and getting their interest. Getting the first clients…

Buying a domain makes you pick a name and I think having a name helps with morale and motivation. Buying the domain also helps because you've spent some money and you have this thing there, waiting to be used.

agree.. and I've found the more I invest, the more dedicated I am to the project.. spend little, and it just turns into, 'eh, I'll start that project next week'..

Re: Want to Build a Side Business? Just Buy Great Domain Name

#129

Wrong, very wrong. Generic names say that you are generic, not special. Al Ries[0] describes this as the "The Law of Generic": a brand dilutes itself when it tries to refer to a generic category because it doesn't distinguish itself from competition. He gives 2 examples. There was a company making biscuits that called themselves National Biscuits Company. They abbreviated that to Nabisco and became a brand. There was…

Tell that to Nuts.com, Diapers.com, Rover.com, Soap.com, Fabric.com, PoolTables.com....

This is my first time hearing about all of those. The only one I remember is Pets.com.

Re: Want to Build a Side Business? Just Buy Great Domain Name

#130
post #36

Earlier quoted context omitted.

I've found, the more I invest into a domain name, the more focused & serious I am to develop it. I tend to only buy dotCOM, as that's what the general public is most comfortable with. I've found that if you buy any gTLD, you immediately create a headwind that you're fighting against out of the gate..

I'm curious what you mean by how much you "invest". Do you mean how much you pay for it? Isn't .com $13 in most places? Or do you mean to say you spend a couple k from a broker? If it's the latter, I'd hope you're prepared to be serious and focus on developing it. I refuse to buy domain names from speculators. I think it's one of the scummyest (legal) things you can in relation to the internet. You're buying cheap re…

invest=what I spend to acquire the domain name. The renewal rates per year are around your $13 estimate, yes..

I mean to say that I buy domains from auction when an original owner abandons a domain.

And don't be so put off from buying a domain from a speculator or broker.. If someone owned a piece of mountain-view property, would you consider them scummy? There was no guarantee these domains would appreciate in price.. These domain investors took a huge risk in the early days. And it happened to pay off for them.

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