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Launch HN: Simple Habit (YC W17) – Spotify for Meditation

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Launch HN: Simple Habit (YC W17) – Spotify for Meditation

#1
Hi, I’m Yunha Kim, founder of Simple Habit (https://www.simplehabitapp.com). We’re in the Winter 2017 batch of Y Combinator.

Simple Habit is a curated library of the best 5 minute meditations from the world’s leading teachers. It’s like Spotify for mindfulness and meditations.

I started Simple Habit because I used to be a perpetually stressed out banker in NYC, and I started meditating, and it changed my life. Happy to answer questions about the app, or about meditation in general.

Re: Launch HN: Simple Habit (YC W17) – Spotify for Meditation

#2
I tried the headspace app for the free trial, and I liked it a lot, but I did not want to pay their price.

A friend tried transcendental meditation but the price for the course was pretty steep.

If I were to try your app, how does it compare to the others in terms of features and price?

Re: Launch HN: Simple Habit (YC W17) – Spotify for Meditation

#3
post #2

I tried the headspace app for the free trial, and I liked it a lot, but I did not want to pay their price. A friend tried transcendental meditation but the price for the course was pretty steep. If I were to try your app, how does it compare to the others in terms of features and price?

Thanks for the question!

What sets Simple Habit apart is that

1) we are a multiple teacher platform instead of just one teacher. We bring top meditation and mindfulness teachers from all over the world and put them on one platform.

2) We focus on 5 minute meditations designed for busy people.

3) Our meditations are designed for different situations and moods so you can find meditations for just about any use cases. For instance, my favorites are meditation for before public speaking, before an important meeting, for going to bed.

We’re a freemium model and we have a LOT of free meditations available. You can find several months worth of free content so try them out first. If you like them and want to access to our premium meditations, then you can subscribe. We have three different pricing options: $11.99 a month, $99.99 a year, $299.99 for lifetime.

Re: Launch HN: Simple Habit (YC W17) – Spotify for Meditation

#6
Hi, I’m Tim Brady, one of the partners at YC that works closely with Simple Habit. We funded Simple Habit because Yunha is a great founder. She is resourceful, energetic and has created a product that solves a problem she understands well. Happy to answer any questions as well.

Re: Launch HN: Simple Habit (YC W17) – Spotify for Meditation

#8
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Re: Launch HN: Simple Habit (YC W17) – Spotify for Meditation

#10
Looks simple, great, like something I'd wanna use and later on when I fall into the habit possibly subscribe to. Buuuut, not available in my country. How come it isn't worldwide?

Now, I got a bunch of questions:

Why don't you link your instagram/twitter from the site? Had to google it which was "ugh" already.

How do you pick your teachers?

Why do you think you can take the piece of the big player's pie in this market?

What is your marketing strategy (if not secret)?

How well do you sync with calendars (can I put reminders in my Google calendar)?

How come you moved the focus from "keeping the streak" to "choose your meditation"?

Are teachers getting paid based on the number of plays, finishes, fixed rate or?

Congrats on launching and wish you all the best! Go kill it!

Also now that I've found your instagram, why the hell don't you post a 60 second meditation as an instagram video? That would be so awesome.

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