Earlier quoted context omitted.
The other manufacturers also haven't figured out how to organize their models. As far as I can tell, Dell has just a handful of models (XPS, Precision etc.), but if you go and look at the XPS 15, for example, it's a grid of dozens of SKUs with various specs instead of just a single page with customization options. It's not even a matrix -- with models varying by CPU and RAM and disk and such, you'd expect that at lea…
I've never been a product manager but IMO it probably goes something like this: "The framistan line is successful but I hear from our customers that we should have some options that add [x] and drop [y], while having support for more [z]." "We need to create a new line, a totally separate brand from framistan that has way more [x], [y] but no [z] at all. The competition has entered this space and there is clearly a m…
* There are rumblings by many about the mac laptop variations not being cleanly delineated.