It makes perfect sense if you look at it from the perspective of deliberate ship sinking.
Yahoo SEC Filing: Name change to Altaba Inc and director resignations
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Re: Yahoo SEC Filing: Name change to Altaba Inc and director resignations
#32The headline was changed but the new one reveals nothing. For those who don't want to dig through the filing: Meyer has resigned from the board and Yahoo is renaming to "Altaba". Edit: It changed again. That's better.
It was a link to a Buzzfeed news tweet. O_o
Fine, but I was more concerned with the text of the link, not the destination.
Re: Yahoo SEC Filing: Name change to Altaba Inc and director resignations
#33Rather than the inevitable bashing of Marissa that will undoubtedly unfurl on this thread, I'd like to put in a little reminder that we usually celebrate taking on big projects and big risks and that we should commend her for taking on the immense challenge of steadying the Yahoo ship. Yes, she wasn't able to keep the ship from sinking. But I do think she put in a good-faith effort.
I do as well. As outlined in The Halo Effect, people want very tidy, clean, and rational reasons why a company failed. Blame must be specifically laid somewhere. However, there's a pretty good chance no one available could have saved the demise of Yahoo. Variance is a thing.
Re: Yahoo SEC Filing: Name change to Altaba Inc and director resignations
#34Rather than the inevitable bashing of Marissa that will undoubtedly unfurl on this thread, I'd like to put in a little reminder that we usually celebrate taking on big projects and big risks and that we should commend her for taking on the immense challenge of steadying the Yahoo ship. Yes, she wasn't able to keep the ship from sinking. But I do think she put in a good-faith effort.
I think there is absolutely no indication that anybody, other than Jesus Christ himself descending from the skies mounted on a Harley Davidson in flames, could have saved Yahoo.
So, bashing Marissa here would be really, really pointless and sad.
Re: Yahoo SEC Filing: Name change to Altaba Inc and director resignations
#35Was Marissa Mayer expected to stay with the investment company, move over to Verizon with the Yahoo property, or leave entirely?
Re: Yahoo SEC Filing: Name change to Altaba Inc and director resignations
#36I wish there was a real alternative to search. I use DuckDuckGo, but I believe they run on AWS and purchase index data from Yandex et. al.
At this point, is it even feasible for anyone to enter the general search market, or has Google simply set the barrier to entry too high? Are there any niche search engines that focus on things Google has either removed or doesn't index? Are there other alternatives besides DDG, StartPage, Yandex and Bing?
Re: Yahoo SEC Filing: Name change to Altaba Inc and director resignations
#37Yeesh, that name sounds like something a fifth grader would come up with.
It has been registered for 15 years but it looks like it was purchased by Yahoo within the last three months:
Creation Date: 2001-10-09T04:22:42-0700
Updated Date: 2016-10-25T09:47:51-0700
Appears to have previously been owned by a Barcelona-based furniture supplier:
https://www.google.co.uk/search?q=site:altaba.com
who are now on altaba.cat.
But the new owners have quickly modified the robots.txt and hence locked-out public access on archive.org
Re: Yahoo SEC Filing: Name change to Altaba Inc and director resignations
#38Changing the brand under these circumstances doesn't make sense to me. Brands take years to build, and Yahoo dominates as a brand in Japan. It seems sloppy PR to pick a name like "Altaba" within mere weeks/months of deciding to buy Yahoo.
Yahoo Japan is a separate entity. Yahoo (Altaba) is a minority shareholder (35.5%).
Of course, the Yahoo brand in general has value elsewhere too, but I don't think this meaning Yahoo Japan will be rebranding.
Re: Yahoo SEC Filing: Name change to Altaba Inc and director resignations
#39"In light of the fact that following the Closing the Company will operate as an investment company under the Investment Company Act of 1940" - this is why. It will let Verizon save billions of dollars on Alibaba stock if it can get Yahoo out of the way.
Re: Yahoo SEC Filing: Name change to Altaba Inc and director resignations
#40end of an era -- I wonder what Jerry Yang is thinking right now?
He remembers 2007, when he won the big one