What's wrong with my landing page?

#1

Post by eputr » Mon, Jan 09, 2017, 4:59 AM UTC

TL;DR: I setup a landing page http://www.convohash.com/ , got a very low conversion, please let me know where I did wrong.

Hi HN,

I recently started to build a product called ConvoHash. It's an Instagram Hashtag Analytics. Basically it helps the user to do reporting for social media campaigns using hashtag on Instagram.

I've been running ads on Facebook & Instagram for the last 2 weeks but the conversion has been very low. Could you advise me on what I did wrong?

Thanks!

Re: What's wrong with my landing page?

#2

Post by vishnuvvn » Mon, Jan 09, 2017, 5:11 AM UTC

Did you segment your users and check their conversion rate. Looking for conversion rate overall is a bad idea, try to segment logically and look for conversion rates.

Re: What's wrong with my landing page?

#3

Post by billconan » Mon, Jan 09, 2017, 5:15 AM UTC

I want to see a screenshot of the analytics page before providing my email.

Re: What's wrong with my landing page?

#4

Post by litetime » Mon, Jan 09, 2017, 5:47 AM UTC

Minor suggestion: "Save your time with one click, shareable, reporting"

Re: What's wrong with my landing page?

#5

Post by litetime » Mon, Jan 09, 2017, 5:51 AM UTC

The page looks decent overall, however, I'm having trouble imaging how it works. Would someone simply give an instagram id, then get nice analytics?

I wonder if pricing is high, what about a non-expiring free tier for 1000 posts?

Re: What's wrong with my landing page?

#6

Post by eputr » Mon, Jan 09, 2017, 6:31 AM UTC

billconan wrote: post #3

I want to see a screenshot of the analytics page before providing my email.

I have put the screenshots from portion of the analytics page. What do you find missing about it?

Re: What's wrong with my landing page?

#7

Post by eputr » Mon, Jan 09, 2017, 6:32 AM UTC

vishnuvvn wrote: post #2

Did you segment your users and check their conversion rate. Looking for conversion rate overall is a bad idea, try to segment logically and look for conversion rates.

I use facebook ads and it only have 1 very specific segment so far. It's 20-40 person who works as a marketing / social media admin.

Re: What's wrong with my landing page?

#8

Post by eputr » Mon, Jan 09, 2017, 6:40 AM UTC

eputr wrote: post #7

vishnuvvn wrote: post #2

Did you segment your users and check their conversion rate. Looking for conversion rate overall is a bad idea, try to segment logically and look for conversion rates.

I use facebook ads and it only have 1 very specific segment so far. It's 20-40 person who works as a marketing / social media admin.

*person with age between 20-40

Re: What's wrong with my landing page?

#9

Post by vishnuvvn » Mon, Jan 09, 2017, 1:39 PM UTC

eputr wrote: post #8

eputr wrote: post #7

Earlier quoted context omitted.

I use facebook ads and it only have 1 very specific segment so far. It's 20-40 person who works as a marketing / social media admin.

*person with age between 20-40

In my view for your product 20-40 is too big. What's your conversion rate if I may ask?

Re: What's wrong with my landing page?

#10

Post by brudgers » Mon, Jan 09, 2017, 6:03 PM UTC

eputr wrote: post #7

vishnuvvn wrote: post #2

Did you segment your users and check their conversion rate. Looking for conversion rate overall is a bad idea, try to segment logically and look for conversion rates.

I use facebook ads and it only have 1 very specific segment so far. It's 20-40 person who works as a marketing / social media admin.

To me, this looks like something that probably ought to be sold B2B and targeted at companies which conduct campaigns on behalf of clients because the value is in replacing their existing tooling. It might work as a 'white label' type service.

Under that premise, the way to sell that sort of service is with regular B2B practices: cold calling, trade shows, industry publications, etc. The targeted demographic from Facebook is not primarily people who are empowered to make strategic business decisions. The decision makers at the media companies are going to be fewer but have much more influence. At the lower end of the employment hierarchy, marketing staff are mostly just trying to keep their job and will be risk adverse (and depending on a new service is a risk).

Good luck.