Apple cuts Tim Cook's pay 15% for missing sales goals
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Re: Apple cuts Tim Cook's pay 15% for missing sales goals
#2Oh no, now he won't be able to afford that thing. Oh wait, yes he will.
It seems to me that executive compensation has become so inflated, it's lost its incentive value.
Re: Apple cuts Tim Cook's pay 15% for missing sales goals
#3[deleted]
Re: Apple cuts Tim Cook's pay 15% for missing sales goals
#4Mentioned, but this was a reduction in cash bonus of around 2.6 million. While approximately 136 million of his equity vested in the same year. And, he got a 1 million bump up in base salary. The total hit to his comp isn't terribly notable.
Re: Apple cuts Tim Cook's pay 15% for missing sales goals
#5Oh noes, only 24k per day anymore!
Re: Apple cuts Tim Cook's pay 15% for missing sales goals
#6Oh no, now he won't be able to afford that thing. Oh wait, yes he will. It seems to me that executive compensation has become so inflated, it's lost its incentive value.
I have read studies that too much reward actually destroys the incentive. Instead of doing the work they are supposedly incentivized to do the main focus shifts on getting the reward at any cost.
Re: Apple cuts Tim Cook's pay 15% for missing sales goals
#7Mentioned, but this was a reduction in cash bonus of around 2.6 million. While approximately 136 million of his equity vested in the same year. And, he got a 1 million bump up in base salary. The total hit to his comp isn't terribly notable.
The pay dink is probably just the political cover for "sending a message".
Re: Apple cuts Tim Cook's pay 15% for missing sales goals
#8It's not really a "pay cut"; he's not receiving the maximum potential value of his incentive bonus.
Re: Apple cuts Tim Cook's pay 15% for missing sales goals
#9Apple should have removed the indicator that showed Tim Cook what his sales goals were.
Re: Apple cuts Tim Cook's pay 15% for missing sales goals
#10When you're that rich, money is more of a high score than a tool. A pay cut will have more symbolic and emotional effect than actually lacking that money.