I dunno if its a 'major' migration, but NXP is basically doubling down on ARM-only architectures.
Microchip / Atmel (same company now btw) are doing an "everything and anything" strategy. PIC, ATTiny, ATMega, UC3, AND ARM chips are available from them.
It seems like the smaller 8-bit microcontrollers use less power and have better features for embedded engineers (ie: ADC converters, PWM, Real-time clocks, deeper sleep modes).
While ARM has the general benefit of being much faster from a computational perspective. But if you want to read the voltage from a simple thermo-resistor and then output it on an I2C bus... I'm thinking a classic 8-bit AVR is going to be superior over any ARM.
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I'm still seeing 8051 stuff pop up everywhere, and that thing was supposedly dead years ago.