One of the things that really hit home at my last job and that I see missing from a lot of these dashboards is comparative context. So I walk in in the morning and we have a dashboard for vists and signups / payments and it shows lots of visits and no payments. Is that normal? Is that expected or concerning? Without showing what it was yesterday at the same time or on the same day last week, or weekly/monthly avg how…
Ok First, there are those, who care enough about the data, and for them dashboards are just not enough. Not enough data, not exactly what you are looking for and there's the element of ambiguity behind the large red bar on the chart.
Second, there are those who don't care enough and are honest enough to admit it, they would rather talk to someone who understood the data to get a sense of what's going on every once in a while.
Third, are those in the gray area in between these 2. They don't / can't care enough about the data but they also won't/can't admit/accept it. Dashboards, to them give an illusion of control and being in the know. And from my experience there are more of this type than the other two. So clearly Dashboards are a 'thing'!
I monitor my stuff based on scripts that I own and write myself Excel, Python and shell scripts. What I need is a reliable notification mechanism that's easy peasy to setup and move around. I could imagine a dashboard of this historical data that I have hand-picked but I don't think I will ever get there.
So, yeah I'll build this dashboard and keep people happy while I keep tabs based on what I can trust.