If framework is bench marked, or if people create a great CSS suite and animations, you get (mostly) constructive criticism.
A company is actually doing something about bigger issues which could positively affect the lives of many people in a sustainable way ... and we get this.
I'm not saying to turn off our skepticism and critical thinking, but at least recognize the effort and the potential of such an idea. It might introduce people who never though of farming to a whole new way of life.
It's not VR, or a new JS framework, but it has a lot of potential.(BTW I am a developer, and am not affiliated in any way with them).