No, bottom line is Apple have forgotten they're a company that sells awesome - or at least tries to - and have become a company that sells branded stuff, just like every other company selling branded stuff.
That (IMO) was the Jobs difference. He wanted game-changing awesome in everything - the PR, the advertising, the packaging, the launches, the personal story, the ecosystem, the design, and the product internals.
Sometimes he got that very wrong. Mostly he didn't. But I always felt that Jobs was absolutely consistent about the goal, even when his idea of awesome was as much of a miss than a hit. (As at NeXT.)
Cook doesn't understand awesome in the same way. He understands useful, more or less, and he understands incrementally better. But he's not obsessively and addictively dedicated to making things that are unexpectedly cool and insanely great - or at least as insanely great as they can be, given what's possible. Mostly he seems to want to make money by cutting production costs to raise margins - which is fine for a company, but not very exciting for anyone else.
The problem for Apple is that Jobs was one of a kind. Not only is there no one at Apple who can replace him, I'd be surprised if there's anyone in the entire industry. The only two people who are similarly obsessive, effective and obnoxious are Bezos and Musk, and they both have other plans.
And I'm not saying that as a fanboi, because Jobs was clearly an obnoxious asshole for far too much of his life. But credit where it's due - he was uniquely smart and talented.
Apple's best hope might be to keep a very close eye on the AI startup scene and see if they can talent-spot the next major player before he/she gets to billionaire status.