The day Apple makes a power cord that doesn't have a cable sheath with the consistency and durability of silly putty is the day I will recognize them as back on track. It's a small detail, but the power cord is the one part of the computer that users have no choice but to interact with every day and they've been ignoring the problems with them for the better part of half a decade. Every Mac at work either has detache…
I hear this a lot, but I still use a 2009 MacBook Air with the original "magsafe" power cord and it's fine.
How do they fix this? They need to do more talking — and even more listening — with their users. Engage with the influencers. Sit down and find out what their developers need that the current products don’t offer. Find out what is making their users unhappy. Asking people what they want will give you predictable results: complaints about any kind of change and positive feedback about shiny-looking features that demo…
The typical way of addressing the 'users don't know what they want' sort of issue is to build some really high quality ideas or concepts and then talk with some of your users about them. See what they like see what they don't. This can be done poorly too, I attended a Lenovo tablet investigation which was sad from the perspective that the people who were putting it on for Lenovo were trying to insure that everyone said only good things about their design decisions and the designers were trying very hard to get actual opinions from people. The user experience agency was clearly a wasted expense for Lenovo, and their lead tablet designer reached out directly to some of us with counter opinions to solicit more feedback.
How do they fix this? They need to do more talking — and even more listening — with their users. Engage with the influencers. Sit down and find out what their developers need that the current products don’t offer. Find out what is making their users unhappy. Asking people what they want will give you predictable results: complaints about any kind of change and positive feedback about shiny-looking features that demo…
Henry Ford: "If I asked people what they want, they'd say 'faster horses'"
Exactly, I find myself needing to use this quote all too often but it is a wonderfully well considered statement on product engineering.
How do they fix this? They need to do more talking — and even more listening — with their users. Engage with the influencers. Sit down and find out what their developers need that the current products don’t offer. Find out what is making their users unhappy. Asking people what they want will give you predictable results: complaints about any kind of change and positive feedback about shiny-looking features that demo…
Henry Ford: "If I asked people what they want, they'd say 'faster horses'"
So what? The key take out here is "faster", so asking questions is not necessarily irrelevant, instead of focusing on making one's horses shinier or more economical. You need to find out what problem to fix.
The day Apple makes a power cord that doesn't have a cable sheath with the consistency and durability of silly putty is the day I will recognize them as back on track. It's a small detail, but the power cord is the one part of the computer that users have no choice but to interact with every day and they've been ignoring the problems with them for the better part of half a decade. Every Mac at work either has detache…
Of all the MacBooks, MacBook Pros and idevices I've had over the years (including my still running perfectly Jan 2011 MBP) I've never had a single issue with any power cord tearing / breaking or power supply even fail as far as I can remember. I always assume when I hear of people with this problem that they're disrespecting their hardware by jamming it in doors / desks or perhaps have pets that chew on them.
The day Apple makes a power cord that doesn't have a cable sheath with the consistency and durability of silly putty is the day I will recognize them as back on track. It's a small detail, but the power cord is the one part of the computer that users have no choice but to interact with every day and they've been ignoring the problems with them for the better part of half a decade. Every Mac at work either has detache…
I had the same complaint until this year: I am actually impressed with the new USB-C (and even USB-ALightning) cables coming from Apple this past year.
The day Apple makes a power cord that doesn't have a cable sheath with the consistency and durability of silly putty is the day I will recognize them as back on track. It's a small detail, but the power cord is the one part of the computer that users have no choice but to interact with every day and they've been ignoring the problems with them for the better part of half a decade. Every Mac at work either has detache…
I hear this a lot, but I still use a 2009 MacBook Air with the original "magsafe" power cord and it's fine.
Me too, but I had to learn the "right way" to wind up the cable (make a little strain release loop before you start winding the rest around the clips). I shouldn't have had to learn that though, since it should have been designed to be durable enough to work the obvious/intuitive way.
How do they fix this? They need to do more talking — and even more listening — with their users. Engage with the influencers. Sit down and find out what their developers need that the current products don’t offer. Find out what is making their users unhappy. Asking people what they want will give you predictable results: complaints about any kind of change and positive feedback about shiny-looking features that demo…
>> Find out what is making their users unhappy.
> Asking people what they want will give you predictable results...
Asking someone about what's making them unhappy is very different from asking them what they want. In my experience, the value in talking to users is in understanding common pain points, not finding solutions.
The day Apple makes a power cord that doesn't have a cable sheath with the consistency and durability of silly putty is the day I will recognize them as back on track. It's a small detail, but the power cord is the one part of the computer that users have no choice but to interact with every day and they've been ignoring the problems with them for the better part of half a decade. Every Mac at work either has detache…
Of all the MacBooks, MacBook Pros and idevices I've had over the years (including my still running perfectly Jan 2011 MBP) I've never had a single issue with any power cord tearing / breaking or power supply even fail as far as I can remember. I always assume when I hear of people with this problem that they're disrespecting their hardware by jamming it in doors / desks or perhaps have pets that chew on them.
I'm onto charger 4 now I think? Usually have to replace it every ~12 months due to either cable sheath detatching from the inner cable and then splitting as I wind it up. Atleast two of them have also shorted out or only charged my macbook tl;dr they're pretty trash, but maybe so are other chargers.
Apple has forgotten how to compete in the computer industry. In the old days there was a ruthless and relentless refresh cycle with manufacturers working hard and fast to trump each other with more advanced products.
Apple appears to simply no longer have that cycle as part of its business DNA, and no longer seems to even understand that is what the computer industry is (or was) about.
I am looking ever more favorably at Windows again.