I think the most exciting thing (and we're way behind schedule on this, a lot of this could have easily been done literally 30 years ago, no problem at all), is caravan functionality, where a group of cars moves together. If you imagine 20 cars at a standstill for some reason, if they begin to move forward slowly but at the same time (less than 50 millisecond apart) because they're coordinated then they can get up to…
How do you direct the signal to only cars in your lane? In your direction of travel? How much efficiency is lost if all of the drivers don't give themselves enough space between the car in front of them and their own vehicle? Now they have to wait to move forward. How do you get all drivers to roll forward together at the same rate of acceleration?
You could have the last few questions handled by a computer, but you'd still have to overcome a lot of other hurdles (namely location awareness, peer-to-peer communication, infrastructure changes to road signals if you don't have self-driving cars which can detect light states, etc) before you could even accomplish something this simple at scale.