When Eric Schmidt said "If you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place," this is pretty much what he was talking about. We live in a society where passive, ubiquitous, voluntarily-accepted monitoring is becoming the norm because of the vast convenience it affords the users. The flip-side of that coin is of course breaks in your regular pattern of behavior…
Eric Schmidt is as biased on this subject as you can get, he profits from our data.