This article makes a few good (but separate) points. 1. Hostnames are backwards. com.ycombinator.news makes much more sense than news.ycombinator.com, because the rest of a URL goes from least specific (protocol) to most specific (path components, query, fragment). The only case where the current form of hostname works is email addresses (user at sub dot domain dot tld). IIRC, one of the founders of the WWW (Tim Bern…
What about the situations where you have two different companies operating in two different industries with the same trademark? Apple Records v. Apple Computer?
Getting the domain name is an important aspect of choosing your business name - how much harder will that be when you want to open "Computer Solutions" in Kalgoorlie and can't get the domain because of an equally small "Computer Solutions" in Timbuktu?