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Hackers Make $5M a Day by Faking 300M Video Views

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11–20 of 136 posts

Re: Hackers Make $5M a Day by Faking 300M Video Views

#11
post #2

I've long wondered if the best ad blocker would be a client that simply randomly clicks ads instead of blocking them. If you send fake clicks and spoof looking like real activity, that will pressure both advertisers and the websites that display ads. If millions of people do this...

Well there's https://adnauseam.io/

Sends a click to everything blocked in uBlock Origin.

Re: Hackers Make $5M a Day by Faking 300M Video Views

#12
post #7

>> those bots "watched" as many as 300 million video ads a day, with an average of $13.04 per faked view. Who on earth pays that kind of price to have someone watch their ad video? Serious question.

The article has since been updated, now it mentions $13.04 per 1000 views:

>> those bots "watched" as many as 300 million video ads a day, with an average payout of $13.04 per thousand faked views.

Re: Hackers Make $5M a Day by Faking 300M Video Views

#13
post #2

I've long wondered if the best ad blocker would be a client that simply randomly clicks ads instead of blocking them. If you send fake clicks and spoof looking like real activity, that will pressure both advertisers and the websites that display ads. If millions of people do this...

This actually exists. I tried it out in a separate browser profile for a while, seems to work well, but I've since gone back to ublock origin.

https://adnauseam.io/

Re: Hackers Make $5M a Day by Faking 300M Video Views

#14
Is that the biggest? From 'the past' I believe (but no proof) that the fraud on normal display ads was/is much higher. Bot generated ad clicks, bot generated content to drive up ad prices etc should be much higher than $5m even by individual hacker groups? Maybe video ad clicks are easier to fake but worth less?

Re: Hackers Make $5M a Day by Faking 300M Video Views

#15
Normally a "real browser" can't run 100s of ad players at once, but "methbrowser" is a node.js application with a C module that speaks Flash's plugin protocol directly. It simulates a dom, runs JavaScript in a node VM, but doesn't have to do any of the messy rendering that things like PhantomJS have to.

It was discovered years ago because:

* Their IP stack was acting like Linux[1]

* Their flash player said "I'm Linux"

* Their user agent said other things (random user agents)

* Their DNS traffic was going UK, but the hosts were coming out of the US

[1]: http://geocar.sdf1.org/browser-verification.html

Re: Hackers Make $5M a Day by Faking 300M Video Views

#16
Can anyone explain why it's the ad buyers that lose out in this case, not the ad network? Surely it makes way more sense for the ad networks to bare the financial responsibility of preventing ad fraud and not the ad buyer? (The ad equivalent of a money-back-guarantee)

How is an ad buyer ever supposed to make an informed decision about how susceptible their chosen ad vendor is to fraud?

Re: Hackers Make $5M a Day by Faking 300M Video Views

#17
post #10
post #5

So one way this fraud is committed is by consuming the content (youtube videos, spotify plays, etc) and taking in the direct revenue streams. The bigger picture is virality. Nobody wants to watch your video with 100 views. Same video with 10M views, now everyone has to watch it. The music business has been doing this so much for so long that it's to the point where I automatically distrust everything that's "popular"…

Can you elaborate how the music business is cheating? Are they tampering with the charts?

https://en.wikipedia.org/wiki/Payola

Re: Hackers Make $5M a Day by Faking 300M Video Views

#18
post #3
post #2

I've long wondered if the best ad blocker would be a client that simply randomly clicks ads instead of blocking them. If you send fake clicks and spoof looking like real activity, that will pressure both advertisers and the websites that display ads. If millions of people do this...

The problem is that while this might work great on a large scale, it breaks down at the individual level: why would I want all that ad-clicking activity associated with my account / cookie / IP?

If you're interested in everything, you may as well have clicked nothing. Your ad profile becomes meaningless. It certainly isn't representative any more as you're lost in noise.

Re: Hackers Make $5M a Day by Faking 300M Video Views

#19
post #2

I've long wondered if the best ad blocker would be a client that simply randomly clicks ads instead of blocking them. If you send fake clicks and spoof looking like real activity, that will pressure both advertisers and the websites that display ads. If millions of people do this...

In a brazen attack on privacy, intrusive javascript tracks mouse movement, behaviour etc. and can detect if it's a human that does the clicking or your ad blocker/clicker. Next up might be eye tracking through the webcam, do you want an BS-armsrace with the ad industry or can we just block all that nonsense?

If you sell shoes, put up some shoe ads with an affiliate link, shouldn't that work good enough? You'd save millions by not being susceptible to attacks like the one in the article.

Re: Hackers Make $5M a Day by Faking 300M Video Views

#20
>196.62.32.0/20

They are not in true ad fraud. Those guys are not in PPV, but in counter stuffing and "viralizing". They are former ebanners/ advmaker and cyberonix/telemaster ad fraud detection people.

Their ops model is this: they sell promo service for content producers; after upfront cost producers pay comission from monetisation revenue.

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