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Tim Cook assures employees that Apple is committed to the Mac

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Re: Tim Cook assures employees that Apple is committed to the Mac

#411

Personally, luxury laptop lines don't make sense for me at this point. There was a time when it was the only way to get decent hardware, but those days are long gone. Four years ago I spilled water on my 2009 17" MBP (RIP) and Apple wanted $1200 for the repair. Instead, I spent ~$1300, including three-year accident-protection insurance where they show up at your house THE NEXT DAY, on a Thinkpad T530 and I couldn't b…

Three or four years ago I'm pretty sure I spent around $1300 on my 13" MacBook Pro, 16GB RAM, 500GB SSD. Not as many ports as yours, but 2 USB 3.0, two thunderbolt, and an SD card slot is plenty for me. "Retina" screen, great trackpad. Pretty small and thin and well-built.

Got it refurbished from Apple saved a couple hundred bucks. It did have a fan problem right before the warranty expired -- when I sent it in for repair, they ended up replacing (with no charge) huge amounts of it, in addition to the fan problem I specified (replaced the entire graphics board and logic board, as well as entirely new display, because their diagnostics found problems I have no idea what but I'm not complaining -- I think the moral is always take a macbook into the apple store for a checkup right before the warranty expires, come up with something small to say there's a problem with, have them run all their diagnostics, be friendly and polite to the apple desk person).

I'm pretty darn happy with it. It's still plenty fast enough 3-4 years later. (Looking it up, it's dual core i5, but I've never really wanted for more cpu; I'm not a gamer though it must be said). I think when I bought it a newer model had _just_ been released, and price reductions on the model I got.

So I dunno, it seems pretty comparable (some things better, some things worse, but a pretty similar machine) to the thinkpad you purchased for a comparable price, really, doesn't it? Not neccesarily better, not neccesarily worse, depends on what you're looking for, similar price.

I am not sure I like the direction macbooks have gone since then, in price-to-features, it's true. I'm not alone, which is why Apple is trying to assuage mac owners.

Re: Tim Cook assures employees that Apple is committed to the Mac

#412
post #401

Earlier quoted context omitted.

I plan to map caps lock to ESC (currently it's mapped to the command key)

For people with ESC in muscle memory, that's a non starter.

It will take you a couple of days to adapt, and it's good for your brain plasticity.

Re: Tim Cook assures employees that Apple is committed to the Mac

#413

Personally, luxury laptop lines don't make sense for me at this point. There was a time when it was the only way to get decent hardware, but those days are long gone. Four years ago I spilled water on my 2009 17" MBP (RIP) and Apple wanted $1200 for the repair. Instead, I spent ~$1300, including three-year accident-protection insurance where they show up at your house THE NEXT DAY, on a Thinkpad T530 and I couldn't b…

>Yeah, it's not thin and weighs 1.5 pounds more than a 15" MBP.

It also doesn't run OS X, and lots of other stuff. If you try to understand it as "value for money", then there are far better computers for number crunching that are way cheaper than a Mac. Instead with Mac you get lots of marginal returns, that, if you have the money can appreciate, and they are all focused on things other than raw performance per dollar.

Weight, size, construction, design, no crap ware, magsafe (rip), great trackpad, first to get hi-dpi screens, first to get modern more powerful ports, first to ditch legacy stuff, and good battery life (despite some recent problems it has been traditionally better than the PC competition, even for units 2x the size). Plus a whole ecosystem that has the same values, of smartphone, tablet, watch, desktop, Cloud services, etc. And a great resale value.

Also Apple traditionally uses it bargaining/money to order the best parts of what it orders (quality assurance wise). They don't get the most powerful Nvidia, for example, but for the model of Nvidia they do get, they get the most careful produced units. Same for less/no stuck pixels on the monitors, etc. Don't have an exact reference now, but I've read that from 2 different people working for other OEMs/suppliers. Of course its also inevitable for every product run that runs in the millions that they also get some duds as they had in the past. The screens on MBPr's or iMacs have for example, have consistently been top of the crop, with respect to color, brightness, etc compared to other (cheaper or not) laptops. Compared to dedicated pro screens that cost the same as the whole MBPr just for the screen, no, but that's not the point. The point is in the balance.

Even not having to bother with 200 customization options is a feature for some.

About the "it's not thin and weights 1.5 pounds more". This might seem like OK tradeoff to you, but is enough to drive some people crazy, like this guy:

I’m have to admit being a bit baffled by how nobody else seems to have done what Apple did with the Macbook Air – even several years after the first release, the other notebook vendors continue to push those ugly and clunky* things. Yes, there are vendors that have tried to emulate it, but usually pretty badly. I don’t think I’m unusual in preferring my laptop to be thin and light. I’m personally just hoping that I’m ahead of the curve in my strict requirement for “small and silent”. It’s not just laptops, btw – Intel sometimes gives me pre-release hardware, and the people inside Intel I work with have learnt that being whisper-quiet is one of my primary requirements for desktops too. I am sometimes surprised at what leaf-blowers some people seem to put up with under their desks. I want my office to be quiet. The loudest thing in the room – by far – should be the occasional purring of the cat. And when I travel, I want to travel light. A notebook that weighs more than a kilo is simply not a good thing (yeah, I’m using the smaller 11″ macbook air, and I think weight could still be improved on, but at least it’s very close to the magical 1kg limit).* (Linus Torvalds)

Re: Tim Cook assures employees that Apple is committed to the Mac

#414

Earlier quoted context omitted.

I do not agree. It is not about magic, it's about neglecting the user group that made them rich in the first place. Apple actually stopped making pro hardware. They're unpredictable when it comes to upgrades(15 Retina ethernal Haswell, 2013 Mac Pro, even iMacs), they do not seem to have an idea how the platform should evolve and they're obsessed with thinness, while in the pro market performance and battery life are…

It was not the pro users who made Apple rich. It was the consumers buying iPods, and later iPhones. Pro users are at the same time extremely demanding and extremely conservative. Apple has never done much to cater to that market, and the fact that they have so many pro users these days is a happy accident which has more to do with how awful these people used to be treated when they were Windows users, and not a lot t…

I said that pro users made them rich, I didn't say that they had done it by buying stuff.

Apple has been reaping rewards from the pro market for years. It's been those pro users who have been advocating the platform among friends and family. It's been those pro users who have been the perfect subject for those marketing campaigns showing how awesome new products are. It's been those pro users who write tech blogs and make the noise about Apple. It's been those pro users who made the brand what it is.

I'm not saying that pro users directly bring cash to Apple (they do that too - look at the number of computers IBM is buying and tell me it's not because of those pro users who made mac the ultimate development plaftorm). The point is, Apple was using the pro users as their market driver, creating positive buzz and actually telling people about the alternative (out of US Macs never been that popular). Also, basically any pro user is better for making an ad than normal user - normal users use stuff that's available in the browser everywhere.

Pro market does not have to be the main one for Apple. It has probably never been. The problem is that with pro users you lose a ton of market influence and its going to happen. The proof is in the article - Tim Cook would not bother to comment on the subject unless it was actually important. And it is important. Apple was always about the ecosystem. If they break the ecosystem, they will fail. Right now it does not look to good for them in the long run.

Re: Tim Cook assures employees that Apple is committed to the Mac

#415

Personally, luxury laptop lines don't make sense for me at this point. There was a time when it was the only way to get decent hardware, but those days are long gone. Four years ago I spilled water on my 2009 17" MBP (RIP) and Apple wanted $1200 for the repair. Instead, I spent ~$1300, including three-year accident-protection insurance where they show up at your house THE NEXT DAY, on a Thinkpad T530 and I couldn't b…

    > I don't get the attraction of luxury laptop lines at this point.
I'd love a luxury laptop: a machine I could upgrade and maintain with minimum hassle, a machine with a properly designed cooling system that would last years without breaking down.

Apple doesn't make those anymore. It makes machines with parts glued together, and drives soldered to the board, whose GPUs overheat and die after a few months.

Re: Tim Cook assures employees that Apple is committed to the Mac

#416

Earlier quoted context omitted.

> Apple's mission has always been to make computing accessible to the masses (remember the slogan: "The computer for the rest of us"?), not to make it better for the elite few who already know how to use one. Except the masses buy Windows 10 laptops that cost $199 or whatever. The Mac has never been "accessible to the masses" because they won't pay Apple's prosumer prices...

The world is not divided into rich tech elites who can afford the best, and uneducated, poor people whose only hope to join the tech revolution is buying the cheapest of the cheap. There is a huge segment in between. It's true that Macs have never been the cheapest, but many, many ordinary people buy them none the less. Why? Maybe because a lot of people need a computer, but hate using it. So they choose to spend a l…

> many, many ordinary people buy them none the less.

True, but Windows still has around 90% (or more) of the global PC market. Windows actually brought computing to the masses. Apple didn't.

Re: Tim Cook assures employees that Apple is committed to the Mac

#417
post #179

Earlier quoted context omitted.

The mac is a personal computer.

Sure. But it's not a Personal Computer (or compatible). The term PC does not refer to any computer intended for personal use, it refers to machines compatible with the IBM 5150 Personal Computer.

If a modern mac does not meet that definition, then no modern hardware labeled as a 'PC' does.

Re: Tim Cook assures employees that Apple is committed to the Mac

#418

Personally, luxury laptop lines don't make sense for me at this point. There was a time when it was the only way to get decent hardware, but those days are long gone. Four years ago I spilled water on my 2009 17" MBP (RIP) and Apple wanted $1200 for the repair. Instead, I spent ~$1300, including three-year accident-protection insurance where they show up at your house THE NEXT DAY, on a Thinkpad T530 and I couldn't b…

I used to think every one of my friends with a MBP was a fisher price-loving brainless slave to Steve Jobs.

Then I actually had to use one for work.

I'll never go back.

It's the little things that are not so little: 1) The wake speed 2) The battery life 3) The overall comfort and feel of the keys and the trackpad compared to ANYTHING I've ever used before from Lenovo or Dell.

I can live in Mac mode and build almost anything targeted to a *nix platform natively.

And if I need to do anything for Windows, I just use Boot Camp.

Re: Tim Cook assures employees that Apple is committed to the Mac

#419

Earlier quoted context omitted.

Sure. But it's not a Personal Computer (or compatible). The term PC does not refer to any computer intended for personal use, it refers to machines compatible with the IBM 5150 Personal Computer.

> Sure. But it's not a Personal Computer (or compatible). Sure it is. It made out of stock X86 hardware components. It uses stock PC expansion modules. It can boot and run both Windows and Linux. Exactly how is not a PC?

It's not about wether it can run Windows or Linux. It's about wether it can run PC-DOS 1.0 and applications written for it.

Re: Tim Cook assures employees that Apple is committed to the Mac

#420
post #179

Earlier quoted context omitted.

The mac is a personal computer.

Yes, but "PC" has a very specific meaning in almost every context, and Apple never refer to their machines as PCs. Which is why Apple was able to run those "I'm a Mac/I'm a PC" ads.

"never" is a bit strong, I have this video cover saying otherwise :) http://i.imgur.com/aEgG96c.jpg
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