Earlier quoted context omitted.
I think Tesla's underappreciated marketing technique is the fact that they make buyers feel like they are not just buying a car but they are part of an historically unprecedented epic effort to use bleeding edge tech to save humanity from global warming, dirty fossil fuels and even from being stuck on earth. It's not clear to me if the humanity saving efforts are 100% genuine on Musk's part or if part of them are int…
So what you're saying is that they're buying a Prius with marketing?
The best word I can come up with describe Toyota's car designs is "inoffensive". They aren't necessarily bad, and they are easy to drive and comfortable to ride in, but they are mainly generic and forgettable. Being mass market cars like they are I guess that is kind of the point.