"Tesla loses money on every car too." This is false, Tesla averages $18,000 margin on every model S & model X it sells. "So how did GM pull off a $30,000 car with 200 miles of range?" It didn't. It is $30k only after $8000 of federal tax credits.
> In 2015, Tesla spent over $700 million on research and development while selling about 50,000 vehicles. If Tesla reported gross margins like other automakers, gross margin would have been reduced by $14,000 PER VEHICLE.
Tesla also has huge sales expenses that they don't subtract from their margins. Take that into account, and Tesla isn't making any profit per car anymore. To make matters worse, they also need to raise an enormous amount of money in order to manufacture the model 3 at scale. It's questionable if they'll be able to do that.
Tesla is operated very much like a silicon valley startup. They're growing rapidly in the hope of becoming profitable when they reach scale. But they sure as heck aren't profitable right now.
Source: http://seekingalpha.com/article/3994655-teslas-gross-margins...