Earlier quoted context omitted.
why?
I'm going to guess that Monday is the worst, because people are miserable they just got into work, as well as swamped with additional work that came about over the weekend. Friday sucks because people want to go home and be done with that week. Few people work on the weekend. Tuesday is best because it must give a person four business days for followup. Any reporter/businessperson/client who wants to reach the compan…
http://discuss.joelonsoftware.com/default.asp?biz.5.470472.11 "This is from a P.R. pro. Monday is the day that most announcements go out. You still want it to be early in the week but to avoid the crowd, it makes sense to do it on Tuesday."
The odd thing is everybody followed this advice it wouldn't work. So the sluggish Monday idea is pretty compelling :)