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Google Web Designer (2013)

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Re: Google Web Designer (2013)

#82

Earlier quoted context omitted.

Wow, that link is a truly amazing advertiser buzzword salad; it even has an on-brand "up and to the right" graph. It makes me long for the days when disabling Flash and pop-ups got rid of most web annoyances.

I only clicked through due to your comment, I wanted to see what you were talking about. You weren't kidding! I think I handle marketing speak pretty okay, but this: >Build beautiful HTML5 creative with ease. creative what - repeated later, "However, even though the amount of mobile and tablet work is expected to increase, cross-screen creative can be difficult to adopt". This just hurts so much. They don't want to c…

The whole site is a treasure, the apogee of marketers marketing to lesser marketers: "Today we’re excited to announce new DoubleClick precision marketing innovations..."

Including this: "a new JavaScript API in Google Chrome, called Intersection Observer, which provides viewability measurement for your mobile and desktop web placements without the need for Flash. Built directly into the Chrome Browser, Intersection Observer improves viewability coverage for all video and display formats across screens by solving technical challenges associated with mobile viewability measurement. It also provides faster browsing and less battery drain, improving the consumer experience."

I don't use a web browser built by an ad company, but what does this mean in human language?

Re: Google Web Designer (2013)

#85
post #17

Could any expert shed any information on why we lack a professional front-end WYSIWYG kind of editor for the web ? I remember tools like dreamweaver/frontpage existed a long time ago, but don't hear about them anymore. Is it something that's too hard to make or is it just that the market doesn't exist ?

https://www.pagecloud.com/ might be worth taking a look at. I've been impressed by it.

Re: Google Web Designer (2013)

#86
post #44
post #17

Could any expert shed any information on why we lack a professional front-end WYSIWYG kind of editor for the web ? I remember tools like dreamweaver/frontpage existed a long time ago, but don't hear about them anymore. Is it something that's too hard to make or is it just that the market doesn't exist ?

Last 10 years I am in the business of making WYSIWYG editors of various kinds. Yet I am an author of BlockNote.net HTML WYSIWYG editor (it is pretty old but works up until W7). HTML/CSS WYSIWYG editing from mathematician point of view: Second main task of a browser is: by having given HTML/CSS to produce set of pixels on window's surface. On other side WYSIWYG editor is aimed to solve opposite task: from desired set…

HTML and WYSIWYG shouldn't really be in the same sentence. It is such a promiscuous but tollerant format/language that it instantly produces a mess. There are some interesting videos about it on computerphile: https://www.youtube.com/watch?v=-csXdj4WVwA (Where HTML beats C?)

Re: Google Web Designer (2013)

#87
post #79

Having lived through the birth (and death) of HotDog / Dreamweaver / Frontpage etc. my biggest concern here is "HTML soup". My next biggest concern is that these tools don't really teach people much about how the web works and also that marketer-types tend to over-use these tools with their new-found 'skills' and build over-bloated sites. HTML is easy .

TIL that Dreamweaver is still being marketed.

Re: Google Web Designer (2013)

#88

Earlier quoted context omitted.

This tool was announced in 2013 by a different part of the company: https://doubleclick-advertisers.googleblog.com/2013/09/googl...

Yes, even the TOS before downloading the package says: Last modified: April 14, 2014

Here is a video from a UX Engineer on the Google Web Designer team, dated May 2016, which overviews new UI features. https://www.youtube.com/watch?v=x8x6kENKG0M

Re: Google Web Designer (2013)

#89

Earlier quoted context omitted.

I only clicked through due to your comment, I wanted to see what you were talking about. You weren't kidding! I think I handle marketing speak pretty okay, but this: >Build beautiful HTML5 creative with ease. creative what - repeated later, "However, even though the amount of mobile and tablet work is expected to increase, cross-screen creative can be difficult to adopt". This just hurts so much. They don't want to c…

The whole site is a treasure, the apogee of marketers marketing to lesser marketers: "Today we’re excited to announce new DoubleClick precision marketing innovations..." Including this: "a new JavaScript API in Google Chrome, called Intersection Observer, which provides viewability measurement for your mobile and desktop web placements without the need for Flash. Built directly into the Chrome Browser, Intersection O…

My guess: if one had to run it 100% JS it would drain viewers' batteries faster and slow down their browser more than if one uses that new native API. Not that I want to be somebody analyzed by that sw. I'm sticking with other browsers and keep blocking tracking js scripts.

Re: Google Web Designer (2013)

#90
post #36

Where is the need for this product? People who know about computers will probably just use the very easy to learn HTML and CSS code and people who don't know computers will likely use wix or wordpress or some similar alternative. I wonder where this product will fit?

It looks like an HTML ad creator, not a "website designer".
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