I wonder when will they shut it down.
Google Web Designer (2013)
71–80 of 153 posts
Re: Google Web Designer (2013)
#72Earlier quoted context omitted.
I only clicked through due to your comment, I wanted to see what you were talking about. You weren't kidding! I think I handle marketing speak pretty okay, but this: >Build beautiful HTML5 creative with ease. creative what - repeated later, "However, even though the amount of mobile and tablet work is expected to increase, cross-screen creative can be difficult to adopt". This just hurts so much. They don't want to c…
calling the actual ads 'creative' is common parlance in the display ad space. ( former Doubleclick employee )
Thanks for the clarification! I suppose I can see why they would call it something other than "ads" (which obviously has negative connotations.)
When reading the link I quoted from, I actually didn't realize it was talking about ads. I thought it was talking about any kind of content. I do wonder about something. I thought that Mobile platforms have a distinct advantage in displaying ads, in that most people (for example me) do not run any form of ad blocking on their mobile devices.
If this is true - and if the page a bit upthread that I'm talking about and quoted from is talking about ads - then when doesn't that page mention this advantage at all? (From the advertiser's perspective.)
Re: Google Web Designer (2013)
#73Earlier quoted context omitted.
I only clicked through due to your comment, I wanted to see what you were talking about. You weren't kidding! I think I handle marketing speak pretty okay, but this: >Build beautiful HTML5 creative with ease. creative what - repeated later, "However, even though the amount of mobile and tablet work is expected to increase, cross-screen creative can be difficult to adopt". This just hurts so much. They don't want to c…
calling the actual ads 'creative' is common parlance in the display ad space. ( former Doubleclick employee )
Am I allowed to jump in and say I find it hugely annoying? It's almost worse than people calling it "Social" instead of "Social Media".
It smacks of desperately wanting to be hip and cool.
Re: Google Web Designer (2013)
#74Earlier quoted context omitted.
calling the actual ads 'creative' is common parlance in the display ad space. ( former Doubleclick employee )
Thanks for the clarification! I suppose I can see why they would call it something other than "ads" (which obviously has negative connotations.) When reading the link I quoted from, I actually didn't realize it was talking about ads. I thought it was talking about any kind of content. I do wonder about something. I thought that Mobile platforms have a distinct advantage in displaying ads, in that most people (for exa…
> I can see why they would call it something other than "ads" (which obviously has negative connotations.)
No, that's wrong. "Creative" is professional jargon, it refers to the content of the ad when divorced from the medium or the delivery channel.
Re: Google Web Designer (2013)
#75Could any expert shed any information on why we lack a professional front-end WYSIWYG kind of editor for the web ? I remember tools like dreamweaver/frontpage existed a long time ago, but don't hear about them anymore. Is it something that's too hard to make or is it just that the market doesn't exist ?
The generated HTML/CSS is not semantic and impossible to maintain outside the editor.
Re: Google Web Designer (2013)
#76the day google became microsoft for real this time... webdesigner aka frontpage
They first released it over 3 years ago. And it seems to be something like "HTML5 ad-centric Flash" rather than the new Frontpage.
Re: Google Web Designer (2013)
#77For a moment I thought that google had designed a software for app designs like Sketch or Adobe XD. None of them works for Linux so I was pretty excited until I realised what it was really :(
Re: Google Web Designer (2013)
#78Could any expert shed any information on why we lack a professional front-end WYSIWYG kind of editor for the web ? I remember tools like dreamweaver/frontpage existed a long time ago, but don't hear about them anymore. Is it something that's too hard to make or is it just that the market doesn't exist ?
Last 10 years I am in the business of making WYSIWYG editors of various kinds. Yet I am an author of BlockNote.net HTML WYSIWYG editor (it is pretty old but works up until W7). HTML/CSS WYSIWYG editing from mathematician point of view: Second main task of a browser is: by having given HTML/CSS to produce set of pixels on window's surface. On other side WYSIWYG editor is aimed to solve opposite task: from desired set…
Interesting thoughts!
> Therefore "ideal" WYSIWYG editing of HTML/CSS is not achieavable in principle.
I think users just need to be (made) aware that any & all web pages' design is always "template/theme"-driven. Even in the absence of CSS: the browser then falls back on its unique user stylesheets / factory defaults (black Times in unpredictable font-size on white background, unless maybe hi-contrast accessibility setup has the colors reversed, unless, unless, etc..)
MS Word-style "WYSIWYG" looks like a "simpler" problem in this respect because a piece of paper is a piece of paper (not really though as printing settings can easily mess with what what-they-saw-they-thought-they'd-get). Any sane web-page WYSIWYG must separate the content-formatting-without-tags (bold/italic/a picture floating to the right/etc) from style editing --- so will be essentially (at least) really "2 editors" (in 1).
Now as the user quickly grasps this intuitively after just a bit of tinkering, I don't really see the issue anymore?
Re: Google Web Designer (2013)
#79Having lived through the birth (and death) of HotDog / Dreamweaver / Frontpage etc. my biggest concern here is "HTML soup".
My next biggest concern is that these tools don't really teach people much about how the web works and also that marketer-types tend to over-use these tools with their new-found 'skills' and build over-bloated sites.
HTML is easy.
Re: Google Web Designer (2013)
#80Earlier quoted context omitted.
calling the actual ads 'creative' is common parlance in the display ad space. ( former Doubleclick employee )
Thanks for the clarification! I suppose I can see why they would call it something other than "ads" (which obviously has negative connotations.) When reading the link I quoted from, I actually didn't realize it was talking about ads. I thought it was talking about any kind of content. I do wonder about something. I thought that Mobile platforms have a distinct advantage in displaying ads, in that most people (for exa…
I work in marketing, "creative" is used for pretty much any kind of ad/marketing product while in the production process. No negative about it. It's like "hed" or "lede" in the journalism world.