Earlier quoted context omitted.
I would love a world where publishing papers is cheap and reading papers, particularly taxpayer-funded ones, is free. However, I'd also like a job and none of the "top tier" biomedical journals are open access. While I'd like to think that the quality of my work would speak for itself, the imprimatur that one gets from Nature , Science , Cell , and Neuron is worth quite a bit when applying for jobs and grants. Unless…
This. The biggest and most meaningful way to do this would be for people sitting on search committees and tenure/promotion committees to say publicly that candidates wouldn't be punished for deliberately publishing in OA journals.
The only way to tell is to read the papers and judge for yourself, and this is the root of the problem: evaluating candidates based on the number of papers and the impact factor (or some analogous metric) of the venues is much, much easier for committees, than actually reading the papers.