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Verizon Explores Lower Price or Even Exit from Yahoo Deal

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Re: Verizon Explores Lower Price or Even Exit from Yahoo Deal

#31

Yahoo controls 8% of search traffic and costs $4bn. Google controls 64% of search traffic and costs $558bn. That's a 17-fold difference in the price for 1% of the traffic. Even more if you take US search traffic only (to exclude Yahoo Japan). Verizon can get rid of the costly parts of Yahoo (mostly its media business) and have its own small Google to make cash. That was $1.8bn per year in 2015, while Yahoo's overall…

I don't know man. but if you loan me $4bn I will buy Yahoo and run it myself. I too don't understand how they can't make Yahoo a success. They have a couple of great products that people use like Fantasy sports and Finance.

And mail would be just fine if they'd remove all the crap so it would run faster.

Lots of non techy still uses yahoo mail, and that won't change as long as the service exists.

Re: Verizon Explores Lower Price or Even Exit from Yahoo Deal

#32
post #25
post #13

Earlier quoted context omitted.

You can't forcibly migrate other people to wordpress, and its their blogs which have the value. Tumblr is an important community even if it does have a few weirdnesses and inconsistent policy enforcement.

Why not migrate them to WordPress.com (the platform) then?

Does WordPress have reblogging? A feed that will show you all the posts from people you follow?

From what I've seen (and I'll admit to not being overly familiar with either), WordPress and Tumblr are very different beasts with every different aims.

Re: Verizon Explores Lower Price or Even Exit from Yahoo Deal

#33
post #17
post #12

Earlier quoted context omitted.

Uhh yes and where do you think they show the ads?

Oh search sure, but I thought they would get more views on things like DoubleClick ads embedded in other pages.

Search ads are the majority of google's revenue. They make money on ads embedded on other pages but nothing like they get from search ads.

Searches are also what drive relevance on other pages' embedded ads. Because you search on Google, they know how to target ads when you are browsing elsewhere.

Re: Verizon Explores Lower Price or Even Exit from Yahoo Deal

#34
post #17
post #12

Earlier quoted context omitted.

Uhh yes and where do you think they show the ads?

Oh search sure, but I thought they would get more views on things like DoubleClick ads embedded in other pages.

The RPM (revenue/thousand pageviews) on non-search pages is significantly lower than on a search page since the intent is not there.

Re: Verizon Explores Lower Price or Even Exit from Yahoo Deal

#36

Verizon would be stupid not to walk away from the deal at this point. Setting aside that $4 billion was clearly way too much, Verizon, as the parent company, would be liable for any lawsuits against Yahoo resulting from the last few leaks.

It's funny that $4b is deemed "way too much" for Yahoo when Snapchat is valued at $20b something, and Linkedin was bought for $26b. And Instagram and Whatsapp and all the other unicorns.

Re: Verizon Explores Lower Price or Even Exit from Yahoo Deal

#37
post #13

Earlier quoted context omitted.

You can't forcibly migrate other people to wordpress, and its their blogs which have the value. Tumblr is an important community even if it does have a few weirdnesses and inconsistent policy enforcement.

Perhaps there's scope for a tumblr mirror, which could eventually take over from real-tumblr (and allow the blog owners to continue blogging) in the event that real-tumblr goes all geocities.

I feel like that would be a TOS violation.

Re: Verizon Explores Lower Price or Even Exit from Yahoo Deal

#38
post #31

Yahoo controls 8% of search traffic and costs $4bn. Google controls 64% of search traffic and costs $558bn. That's a 17-fold difference in the price for 1% of the traffic. Even more if you take US search traffic only (to exclude Yahoo Japan). Verizon can get rid of the costly parts of Yahoo (mostly its media business) and have its own small Google to make cash. That was $1.8bn per year in 2015, while Yahoo's overall…

I don't know man. but if you loan me $4bn I will buy Yahoo and run it myself. I too don't understand how they can't make Yahoo a success. They have a couple of great products that people use like Fantasy sports and Finance. And mail would be just fine if they'd remove all the crap so it would run faster. Lots of non techy still uses yahoo mail, and that won't change as long as the service exists.

>Lots of non techy still uses yahoo mail, and that won't change as long as the service exists.

And how many of those people pay money for Yahoo mail other than indirectly through the "crap" you want to get rid of?

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