Do you have proper approval from FDA?
I believe if you are hoping to mass market the product anytime. I feel you would require some kind of FDA approval/certification process.
Also does your bottle has proper food label which lists ingredients and nutrition info.
You might find this comment annoying but be prepared to gather and print such information on the bottle if you wish to stay clear of any headaches (or worse lawsuits) in future.
Ask HN: How to market Fat Ninja Hot Sauce
11–13 of 13 posts
Re: Ask HN: How to market Fat Ninja Hot Sauce
#12The following link has some good disscussion that is relevant to your scenario: http://www.marketingprofs.com/ea/qst_question.asp?qstID=2003...
Also I remember seeing a variety of "homemade" fare being pitched on Dragon's Den (Canadian version) in the past. You might consider trying to track down videos of these pitches as there may be relevant info regarding the marketing steps the entrepreneur has taken and what the Dragons suggest. For example there was an episode about "Ebesse Zozo Hot Sauce": http://www.cbc.ca/dragonsden/pitches/ebessezozo.html
I wasn't able in the short amount of time that I looked to track down a copy of that episode.
Interestingly (given comments below about a video) there's a video of a kid drinking Ebesse Zozo Hot Sauce .. not very entertaining mind you and only 435 views: http://www.youtube.com/watch?v=Eg8wcn7xHA4
There's also info here about Denzel's Hotsauce: http://www.facebook.com/pages/Denzels-Hotsauce/37098955726
Reading through the wall posts should act as a great source of ideas for the various methods this person is using to market their hotsauce.
Re: Ask HN: How to market Fat Ninja Hot Sauce
#13In addition to your internet marketing, go in person to all of your local grocery stores, give the mangers a special free small trial bottle and ask them to order a case. Get it in the local stores, and then go national. To build a local customer base (cash flow), ask the store to feature it on an endcap even if you have to give it away at cost.
Sounds like a great idea, thanks!
I would also try marketing to Firehouse Subs. http://www.firehousesubs.com/
If you have never been, they make delicious subs and have a large selection of hot sauces. Probably over 50 different types in each store.