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Captcha Advertising

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Re: Captcha Advertising

#12
post #3

The problem is that for captcha to work properly, there has to be an enormous number of possible captcha words and phrases. If people use advertising slogans for captcha text, then the advertising execs will only be able to come up with a very limited number of slogans (they are, after all, only human and from my experience they are not the type of humans that work too hard). And if there is a limited number of captc…

q. please enter the capital letters from the phrase!

"PEpsi is Best drInk in tHe worLD"

a. PEBIHLD

Re: Captcha Advertising

#13
I'm starting to get a disconcerting feeling because of these ubiquitous ads in everything and everywhere. No wonder we become desensitized - it's the only way our brain can cope with the information overload.

A short film (Logorama, Oscar winner in 2009) that explains it much better than I ever could: http://vimeo.com/10149605

Re: Captcha Advertising

#16
Explaining a regular captcha is hard enough. I can see my-self explaining this:

Me: You see... you need to enter the quoted text in the small box below.

User: The text? Oh ok... (enters: Dish Networks)

Me: Oh no, I'm sorry I meant the "quoted" text, below all the fancy graphics and logo. The one with the quotes. You have to enter it without the quotes.

User: Oh ok... So, I just enter the text without the quotes? I thought I did that already.

Me: No, no. Just enter the letters within the quotes. i.e: "Hello" you need to enter Hello.

User: Oh I see...

User: Ok, so I enter the quoted text, without the quotes in the box below? (user clicks on the black box where it says: ENTER THE QUOTED TEXT

Is not working. I does not let me enter the text. What's wrong?

Me: Actually is in the empty box below, where it says "Your Answer"

User: My answer? My answer to what? Nobody has asked any questions? Do they want me to says yes or no to the discount?

Me: ... wait one second... (calls developers: take the captcha out of the form. Pronto)

Re: Captcha Advertising

#17
This has been pitched as an idea in the past; I don't think it really took off then either.

One of the problems is that users have become accustomed to skipping over ads - they either miss the captcha entirely first go (not great) or get put off by having to engage in the ad (also not great).

Re: Captcha Advertising

#18
post #12
post #3

The problem is that for captcha to work properly, there has to be an enormous number of possible captcha words and phrases. If people use advertising slogans for captcha text, then the advertising execs will only be able to come up with a very limited number of slogans (they are, after all, only human and from my experience they are not the type of humans that work too hard). And if there is a limited number of captc…

q. please enter the capital letters from the phrase! "PEpsi is Best drInk in tHe worLD" a. PEBIHLD

The Corporate Branding team will say that capitalizing PE in Pepsi is a violation of brand guidelines. Welcome to the Fortune 500.

Re: Captcha Advertising

#19
Forcing people to write the ad contents is a pretty big step from passively displaying ads - by having to write it out you are forced to think about it on some level, rather than being able to ignore it if you choose. Its going to have some subconscious impact at the least - which I makes the whole idea ethically questionable to me. Mild brainwashing is brainwashing all the same...

Re: Captcha Advertising

#20
post #12
post #3

The problem is that for captcha to work properly, there has to be an enormous number of possible captcha words and phrases. If people use advertising slogans for captcha text, then the advertising execs will only be able to come up with a very limited number of slogans (they are, after all, only human and from my experience they are not the type of humans that work too hard). And if there is a limited number of captc…

q. please enter the capital letters from the phrase! "PEpsi is Best drInk in tHe worLD" a. PEBIHLD

q. Please enter the drink you like best: (1) Pepsi (2) Coke

a. (2)

Wrong answer. Try again.

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